Analyzes how displays, speech recognition, and other interfaces are revolutionizing the way users interact with vehicles
The user experience is now the point for differentiation among automakers. As technology is prioritized, the design and implementation of infotainment, safety, and comfort systems become paramount. Designing the proper human-machine interface (HMI) platform and using cutting edge displays, speech recognition, and other interfaces will not only be the key to increased sales but also for future customer loyalty.
The IHS Markit User Interface & Experience (UI/UX) Service provides insight, context, data, and analytics for the HMI and user-experience technologies and best practices in HMI design and implementation.
Clients can quickly access key insights from market developments, put context around events and technological innovations, dive into deep data and forecasts, and seamlessly drive analytics to support their most challenging decisions.
Planners and strategists use the service to:
The User Interface & Experience (UI/UX) Service is part of a suite of vehicle contenting services. Delivered through AutoTechInsight, an IHS Markit automotive strategy and planning solution, the service provides a view into current automotive trends and future demand through:
Brian Rhodes is a Research and Analysis Manager, leading the Connected Car and Vehicle Experience research team at IHS Markit. His primary responsibilities include looking after research related to automotive connectivity, infotainment, and in-vehicle user experience. His role also includes speaking to the market on behalf of IHS Markit at automotive technology related conferences.
Prior to joining IHS in 2015, his work experience includes several market research positions in automotive, finance, and urban development. Brian received both a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Political Science from the University of Michigan-Dearborn.
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