User Interface and User Experience

The UI/UX Vehicle Domain analyzes how displays, speech recognition, and other interfaces are revolutionizing the way users interact with vehicles

The user experience is now a point for differentiation among OEMs. As technology is prioritized, the design and implementation of infotainment, safety, and comfort systems become paramount. Designing human-machine interface (HMI) platforms and using cutting edge displays, speech recognition, and other interfaces are the key to increased sales and future customer loyalty.

The S&P Global Mobility User Interface and Experience (UI/UX) Vehicle Domain provides insight, context, data, and analytics for the HMI and user-experience technologies and best practices in HMI design and implementation.

Clients can quickly access key insights from market developments, put context around events and technological innovations, dive into deep data and forecasts, and seamlessly drive analytics to support their most challenging decisions.

Topics covered:

  • Display systems: instrument cluster display, center stack display, head-up display
  • Other HMI outputs: haptics, augmented reality, emerging display applications
  • HMI inputs: speech, touch screens, touchpads, controllers, hard keys, gesture & proximity
  • Topics: automotive user interfaces, HMI trends, usability reviews, emerging display applications

Planners and strategists use the Vehicle Domain to:

  • Understand best-in class implementations of infotainment services
  • See why some HMIs are better than others ‒ Learn about the challenges of implementing voice recognition
  • See how new HMIs are beginning to mimic tables and smartphones
  • Avoid common mistakes before it is too late

The User Interface & Experience (UI/UX) Vehicle Domain is part of a suite of vehicle contenting solutions. Delivered through AutoTechInsight, an automotive strategy and planning platform, the Vehicle Domain provides a view into current automotive trends and future demand through:

  • Sector News & Insights (covering all Vehicle Domains)
  • Reports (Vehicle Domain specific)
  • Supplier Profiles (Vehicle Domain specific)
  • CFA Relations (OEM-Supplier relationships, both analyst and survey-based researched databases, delivered via Query Tool & 5 Analytics via Analytics Tool (Vehicle Domain specific)
  • Access to analysts, a listing of user interface & experience-related events and monthly webinars
  • OEM-level and Model-level forecasts, technology fitment, and supplier relationships (optional add-ons) 


Brian Rhodes
Brian Rhodes

Brian is an Associate Director, leading the Connected Car and Vehicle Experience research practice at S&P Global Mobility. His primary responsibilities include looking after research related to automotive connectivity, infotainment, and in-vehicle user experience, as well as consumer sentiment towards automotive technologies. Brian manages a team of analysts around the world dedicated to these subject areas.

Brian’s portfolio exposure includes connected hardware and services, headunits, in-vehicle displays, over-the-air (OTA) updates, advanced speech recognition, monetization services, and more. Brian also regularly speaks to the market on behalf of S&P Global Mobility at automotive technology-related conferences.

Prior to joining IHS (now a part of S&P Global) in 2015, his work experience includes several market research positions in automotive, finance, and urban development.

Brian received both a Bachelor of Business Administration in Marketing with a focus in Market Research and a Bachelor of Arts in Political Science from the University of Michigan-Dearborn.

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