The UI/UX Vehicle Domain analyzes how displays, speech recognition, and other interfaces are revolutionizing the way users interact with vehicles
The user experience is now a point for differentiation among OEMs. As technology is prioritized, the design and implementation of infotainment, safety, and comfort systems become paramount. Designing human-machine interface (HMI) platforms and using cutting edge displays, speech recognition, and other interfaces are the key to increased sales and future customer loyalty.
The S&P Global Mobility User Interface and Experience (UI/UX) Vehicle Domain provides insight, context, data, and analytics for the HMI and user-experience technologies and best practices in HMI design and implementation.
Clients can quickly access key insights from market developments, put context around events and technological innovations, dive into deep data and forecasts, and seamlessly drive analytics to support their most challenging decisions.
Planners and strategists use the Vehicle Domain to:
The User Interface & Experience (UI/UX) Vehicle Domain is part of a suite of vehicle contenting solutions. Delivered through AutoTechInsight, an automotive strategy and planning platform, the Vehicle Domain provides a view into current automotive trends and future demand through:
Brian is an Associate Director, leading the Connected Car and Vehicle Experience research practice at S&P Global Mobility. His primary responsibilities include looking after research related to automotive connectivity, infotainment, and in-vehicle user experience, as well as consumer sentiment towards automotive technologies. Brian manages a team of analysts around the world dedicated to these subject areas.
Brian’s portfolio exposure includes connected hardware and services, headunits, in-vehicle displays, over-the-air (OTA) updates, advanced speech recognition, monetization services, and more. Brian also regularly speaks to the market on behalf of S&P Global Mobility at automotive technology-related conferences.
Prior to joining IHS (now a part of S&P Global) in 2015, his work experience includes several market research positions in automotive, finance, and urban development.
Brian received both a Bachelor of Business Administration in Marketing with a focus in Market Research and a Bachelor of Arts in Political Science from the University of Michigan-Dearborn.