Technology and features have become more of a defining factor of the fortunes of a brand and specific models in the market. OEMs are deploying more technology into the vehicle, resulting in complex technology selection processes. Anyone wanting to understand the technology and features status quo (e.g. adoption rate, differentiation) and future (e.g. consumer preference, OEM strategy or bias) faces an uphill battle.
Features and Technology Benchmarking (FTB) is an IHS Markit tool embedded in the AutoTechInsight platform designed to provide any automotive stakeholder with visibility into current and future OEM technology and feature strategies backed by granular data on over 300 technologies based off IHS Markit’s vehicle and powertrain forecasts.
On top of a granular data at the model level, the tool also provides intuitive analytics to help benchmark individual models and brands, understand their strengths and weaknesses, identify gaps in a carmakers’ feature offering and future must-have technologies.
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