Connected Car

Connected Car Service

Focuses on vehicle-to-x communications, automotive cybersecurity, cockpit domain controller architecture market, head unit systems, over the air updates, infotainment software and apps and data monetization.

The automotive industry is shaping their plans for  opportunities and challenges when it comes to the  connected car. Connected car technology has grown within the auto industry for the past 20 years. Telematics and infotainment display audio systems are now commonplace. So are technologies such as Apple CarPlay, Android Auto, and even Android based operating systems for infotainment. These advancements further blur the line between traditional in-car human-machine interface and functionality and those often seen on a smartphone or tablet.

Today’s high-tech car needs additional capabilities such as over-the-air (OTA) software and cybersecurity to fix bugs and add new functionality on a regular  basis. These new capabilities also give suppliers and automakers an opportunity for white-space mapping in data monetization solutions which are critical to  future profitability. 

The IHS Markit Connected Car service provides insight, context, data and analytics that allow our clients to make informed and strategic business decisions. Users can quickly access key insights from market developments, put context around events and technological trends, dive into deep data and forecasts, and seamlessly drive analytics to support their most challenging decisions.

Topics covered:

  • Cybersecurity
  • Data monetization
  • Infotainment software platforms
  • Infotainment systems
  • Over-the-Air (OTA) updates
  • Telematics controllers
  • Telematics services
  • Navigation software
  • Usage-based insurance (UBI)

Planners and strategists use the service to:

  • Overcome challenges communicating potential revenue opportunities to internal decision makers
  • Define mutually beneficial value between the customer and supplier when it comes to data collection-based services
  • Drive incremental stable revenue sources through consumer post-car purchases of digital services
  • Gain access to rich and layered data that communicates the value proposition to potential business partners

The Connected Car Service is part of a suite of vehicle contenting services. Delivered through AutoTechInsight, an IHS Markit automotive strategy and planning solution, the service provides a view into current automotive trends and future demand through:

  • Sector News & Insights (covering all service domains)
  • Reports (Connected Car service domain-specific)Reports (Connected Car domain-specific)
  • Supplier Profiles (Connected Car service domain-specific)
  • CFA Relations (OEM-Supplier relationships, both analyst and survey-based researched databases, delivered via Query Tool & 5 Analytics via Analytics Tool (Connected Car service domain-specific)
  • Access to analysts, a listing of connected car-related events and monthly webinars
  • OEM-level and Model-level forecasts, technology fitment, and supplier relationships (optional add-ons) 



Brian Rhodes
Brian Rhodes

Brian Rhodes is a Research and Analysis Manager, leading the Connected Car and Vehicle Experience research team at IHS Markit. His primary responsibilities include looking after research related to automotive connectivity, infotainment, and in-vehicle user experience. Brian manages a team of analysts around the world dedicated to these subject areas.

Brian’s portfolio exposure includes telematics hardware and services, headunits, in-vehicle displays, over-the-air (OTA) updates, advanced speech recognition, monetization services, and more. Brian also regularly speaks to the market on behalf of IHS Markit at automotive technology related conferences.

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