Focuses on vehicle-to-x communications, automotive cybersecurity, cockpit domain controller architecture market, head unit systems, over the air updates, infotainment software and apps and data monetization.
The automotive industry is shaping their plans for opportunities and challenges when it comes to the connected car. Connected car technology has grown within the auto industry for the past 20 years. Telematics and infotainment display audio systems are now commonplace. So are technologies such as Apple CarPlay, Android Auto, and even Android based operating systems for infotainment. These advancements further blur the line between traditional in-car human-machine interface and functionality and those often seen on a smartphone or tablet.
Today’s high-tech car needs additional capabilities such as over-the-air (OTA) software and cybersecurity to fix bugs and add new functionality on a regular basis. These new capabilities also give suppliers and automakers an opportunity for white-space mapping in data monetization solutions which are critical to future profitability.
The IHS Markit Connected Car service provides insight, context, data and analytics that allow our clients to make informed and strategic business decisions. Users can quickly access key insights from market developments, put context around events and technological trends, dive into deep data and forecasts, and seamlessly drive analytics to support their most challenging decisions.
Planners and strategists use the service to:
The Connected Car Service is part of a suite of vehicle contenting services. Delivered through AutoTechInsight, an IHS Markit automotive strategy and planning solution, the service provides a view into current automotive trends and future demand through:
Brian Rhodes is a Research and Analysis Associate Manager, leading the Connected Car research team at IHS Markit. His primary responsibilities include looking after research related to automotive connectivity and infotainment. He previously focused on user interface and user experience applications related to automotive HMI applications including center stack displays, instrument clusters, head-up displays, touchscreens, speech recognition, and more. His role also includes speaking to the market on behalf of IHS Markit at automotive technology related conferences.
Prior to joining IHS in 2015, his work experience includes several market research positions in automotive, finance, and urban development. Brian received both a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Political Science from the University of Michigan-Dearborn.