Vehicle Domains

Consumer Insights | Insightful analysis of automotive consumer trends

Explore the Future of Automotive Technology with Consumer Insights from S&P Global Mobility. As the industry embraces automated driving, vehicle electrification, and connectivity, consumer attitudes are crucial. Discover key topics like usability, charging infrastructure, and technology adoption through data-driven analytics. Stay ahead in a rapidly changing world with informed business decisions, making connections between consumer attitudes and industry developments. Uncover rich data to drive incremental revenue sources and communicate value propositions effectively to potential partners. Subscribe now to gain a new understanding of consumers and unlock the potential of tomorrow's automobiles.

Desirability, affordability, and trust are all key factors that buyers consider when buying their next vehicle. Will you trust your next vehicle to drive itself in any situation? Do you think there is an adequate infrastructure to keep your electric vehicle charging? How do you prefer to control and interact with the complex functionality and personalization options of your car? Do you believe your personal data is secure?

Consumer Insights, from S&P Global Mobility, delivers a new understanding of consumers through context, data, and analytics. This Vehicle Domain allows our clients to make informed and strategic business decisions. It delivers users quick access to key insights from global research studies and puts context around events and technological trends whilst creating connections between consumer attitudes and industry developments.

Topics covered:

Autonomous driving
Vehicle electrification
Usability and HMI
Connectivity
Technology adoption
Charging infrastructure
Displays and controls
Willingness to pay for services

Planners and strategists use Consumer Insights from S&P Global Mobility to:

Overcome challenges communicating potential revenue opportunities to internal decision-makers
Define mutually beneficial value between the customer and supplier when it comes to data collection-based services
Drive incremental stable revenue sources through an understanding of consumer sentiment towards vehicle technologies
Gain access to rich and layered data that communicates the value proposition to potential business partners

Expert

Yanina Mills

yanina.mills@spglobal.com

Yanina is responsible for the management and execution of automotive consumer insight studies for AutoTechInsight. In this role, she has delivered insightful analysis of consumer trends in automotive components and technology as well as provided project management support for custom consumer research for internal and external stakeholders.

She has over 10 years of experience specializing in market and competitive intelligence as well as quantitative and qualitative consumer research for Tier 1 automotive suppliers ranging from electronics to automotive paint. Projects included experiential research, advanced product clinics, and focus groups on various automotive topics like car sharing, autonomous driving, and connected services.

Yanina holds a Bachelor of Administration and an MBA degree both from the University of Michigan - Dearborn with a focus in International Business and Marketing.

Consumer Dashboards

The Consumer Insights Analytics Tools provide data and analysis of consumer sentiment data collected through 4 core studies run annually across Autonomy, Electrification, Connected Car, and HMI. These tools include the ability to query raw responses from each study, a dashboard summary table with highlights from each study and year-over-year tracking of responses, and a crosstab tool that offers the ability to compare results of multiple questions overlayed for a deep dive into sentiment data

The Consumer Insights Analytics Tools include:

Autonomy Query Tool – Available now
Autonomy Dashboard – Available now
Autonomy Crosstab tool – Available now
Electrification Query Tool – Available now
Electrification Dashboard – Available now
Electrification Crosstab tool – Launching 2024
Connected Car Query Tool – Available now
Connected Car Dashboard – Available now
Connected Car Crosstab tool – Available now
HMI Query Tool – Available now
HMI Dashboard – Available now
HMI Crosstab tool – Launching 2024

Samples

Consumer Insights Dashboard - HMI

The HMI Consumer Dashboard offers an interactive analytic visualization and data tool from results of the annual consumer survey looking at various HMI systems. This dashboard allows the user to understand consumer sentiments and preferences for various vehicle input and output modes from nearly eight thousand global respondents each year.
Subscribe
Consumer Insights Dashboard - Connected Car

The Connected Car Consumer Dashboard provides visualization of analytics and data from an annual consumer survey that aims to understand sentiments around connected services and paid functional updates. This dashboard highlights a number of services and features from the context of consumer familiarity, interest, and willingness to pay from nearly eight thousand global respondents annually.
Subscribe
Consumer Insights Dashboard - Autonomy

The Autonomy Consumer Dashboard provides engaging analytics and data from an annual consumer survey on the topics of autonomous driving and ADAS. This dashboard looks at a number of safety technologies that drive consumer spending through the context of consumer familiarity, interest, and willingness to pay from nearly 8,000 respondents annually around the world.
Subscribe
Consumer Insights Dashboard - Electrification

The Electrification Consumer Dashboard offers interactive data and analytics from the annual Electrification consumer survey that focuses on sentiments around electrification. This dashboard allows the user to understand EV ownership, intention, infrastructure requirements, and charging expectations from almost 8,000 respondents around the world.
Subscribe