Explore the Future of Automotive Technology with S&P Global Mobility Consumer Insights
As the automotive industry rapidly evolves with automated driving, vehicle electrification, and enhanced connectivity, understanding consumer attitudes has never been more critical. Our Consumer Insights platform offers you the data-driven analytics needed to navigate these changes effectively.
Unlock Key Insights: Delve into essential topics such as:
Stay Ahead of the Curve: Make informed business decisions by connecting consumer attitudes with industry developments. Our rich data sources empower you to identify incremental revenue opportunities and effectively communicate your value propositions to potential partners.
Consumer Considerations: Desirability, affordability, and trust are paramount when purchasing a vehicle. Consider these questions:
Why Choose S&P Global Mobility Consumer Insights? Our platform equips planners and strategists with the tools to:
Subscribe Now! Join us to gain a deeper understanding of consumer perspectives and unlock the potential of tomorrow’s automobiles. Stay informed and lead the charge in automotive innovation.
Overall, S&P Global Mobility conducts surveys with over 30,000 respondents annually across eight key markets. Our surveys cover a wide range of topics including Electric Vehicle ownership and intention, Advance Driving Assistance feature desirability, trust in autonomous vehicles, connected service adoption, and Human Machine Interface preferences. By analyzing this data, users can gain valuable insights into how consumer sentiment impacts the adoption of cutting-edge automotive technologies. Our specialized analytics and raw data provided in each survey dashboard offer a comprehensive understanding of consumer preferences and behaviors in the automotive industry.
Yanina is responsible for the management and execution of automotive consumer insight studies for AutoTechInsight. In this role, she has delivered insightful analysis of consumer trends in automotive components and technology as well as provided project management support for custom consumer research for internal and external stakeholders.
She has over 10 years of experience specializing in market and competitive intelligence as well as quantitative and qualitative consumer research for Tier 1 automotive suppliers ranging from electronics to automotive paint. Projects included experiential research, advanced product clinics, and focus groups on various automotive topics like car sharing, autonomous driving, and connected services.
Yanina holds a Bachelor of Administration and an MBA degree both from the University of Michigan - Dearborn with a focus in International Business and Marketing.
The Consumer Insights Analytics Tools provide data and analysis of consumer sentiment data collected through 4 core studies run annually across Autonomy, Electrification, Connected Car, and HMI. These tools include the ability to query raw responses from each study, a dashboard summary table with highlights from each study and year-over-year tracking of responses, and a crosstab tool that offers the ability to compare results of multiple questions overlayed for a deep dive into sentiment data
The Consumer Insights Analytics Tools include: