Vehicle Domains

Consumer Insights | Insightful analysis of automotive consumer trends

Explore the Future of Automotive Technology with S&P Global Mobility Consumer Insights

As the automotive industry rapidly evolves with automated driving, vehicle electrification, and enhanced connectivity, understanding consumer attitudes has never been more critical. Our Consumer Insights platform offers you the data-driven analytics needed to navigate these changes effectively.

Unlock Key Insights: Delve into essential topics such as:

  • Usability & Human-Machine Interface (HMI): Understand how consumers interact with vehicle technology.
  • Charging Infrastructure: Assess perceptions of electric vehicle charging capabilities.
  • Technology Adoption: Discover trends in how consumers embrace new automotive technologies.

Stay Ahead of the Curve: Make informed business decisions by connecting consumer attitudes with industry developments. Our rich data sources empower you to identify incremental revenue opportunities and effectively communicate your value propositions to potential partners.

Consumer Considerations: Desirability, affordability, and trust are paramount when purchasing a vehicle. Consider these questions:

  • Would you trust your vehicle to drive itself in any situation?
  • Is the current charging infrastructure sufficient for your electric vehicle needs?
  • How do you prefer to interact with your car’s technology?
  • Do you feel your personal data is secure when using connected vehicle features?

Why Choose S&P Global Mobility Consumer Insights? Our platform equips planners and strategists with the tools to:

  • Communicate Revenue Opportunities: Overcome internal challenges in presenting potential revenue streams.
  • Define Value Propositions: Establish mutually beneficial relationships between customers and suppliers in data collection services.
  • Drive Stable Revenue Growth: Leverage consumer sentiment insights to create sustainable revenue sources.
  • Access Rich Data: Gain layered insights that clarify your value proposition to business partners.

Subscribe Now! Join us to gain a deeper understanding of consumer perspectives and unlock the potential of tomorrow’s automobiles. Stay informed and lead the charge in automotive innovation.

Overall, S&P Global Mobility conducts surveys with over 30,000 respondents annually across eight key markets. Our surveys cover a wide range of topics including Electric Vehicle ownership and intention, Advance Driving Assistance feature desirability, trust in autonomous vehicles, connected service adoption, and Human Machine Interface preferences. By analyzing this data, users can gain valuable insights into how consumer sentiment impacts the adoption of cutting-edge automotive technologies. Our specialized analytics and raw data provided in each survey dashboard offer a comprehensive understanding of consumer preferences and behaviors in the automotive industry. 

Expert

Yanina Mills
Yanina Mills

Yanina is responsible for the management and execution of automotive consumer insight studies for AutoTechInsight. In this role, she has delivered insightful analysis of consumer trends in automotive components and technology as well as provided project management support for custom consumer research for internal and external stakeholders.

She has over 10 years of experience specializing in market and competitive intelligence as well as quantitative and qualitative consumer research for Tier 1 automotive suppliers ranging from electronics to automotive paint. Projects included experiential research, advanced product clinics, and focus groups on various automotive topics like car sharing, autonomous driving, and connected services.

Yanina holds a Bachelor of Administration and an MBA degree both from the University of Michigan - Dearborn with a focus in International Business and Marketing.

Consumer Dashboards

The Consumer Insights Analytics Tools provide data and analysis of consumer sentiment data collected through 4 core studies run annually across Autonomy, Electrification, Connected Car, and HMI. These tools include the ability to query raw responses from each study, a dashboard summary table with highlights from each study and year-over-year tracking of responses, and a crosstab tool that offers the ability to compare results of multiple questions overlayed for a deep dive into sentiment data

The Consumer Insights Analytics Tools include:

  • Autonomy Query Tool – Available now
  • Autonomy Dashboard – Available now
  • Autonomy Crosstab tool – Available now
  • Connected Car Query Tool – Available now
  • Connected Car Dashboard – Available now
  • Connected Car Crosstab tool – Available now
  • Electrification Query Tool – Available now
  • Electrification Dashboard – Available now
  • Electrification Crosstab tool – Available now
  • HMI Query Tool – Available now
  • HMI Dashboard – Available now
  • HMI Crosstab tool – Available now

 

Samples

  • Consumer Insights Dashboard - HMI
    The HMI Consumer Dashboard offers an interactive analytic visualization and data tool from results of the annual consumer survey looking at various HMI systems. This dashboard allows the user to understand consumer sentiments and preferences for various vehicle input and output modes from nearly eight thousand global respondents each year.
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  • Consumer Insights Dashboard - Connected Car
    The Connected Car Consumer Dashboard provides visualization of analytics and data from an annual consumer survey that aims to understand sentiments around connected services and paid functional updates. This dashboard highlights a number of services and features from the context of consumer familiarity, interest, and willingness to pay from nearly eight thousand global respondents annually.
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  • Consumer Insights Dashboard - Autonomy
    The Autonomy Consumer Dashboard provides engaging analytics and data from an annual consumer survey on the topics of autonomous driving and ADAS. This dashboard looks at a number of safety technologies that drive consumer spending through the context of consumer familiarity, interest, and willingness to pay from nearly 8,000 respondents annually around the world.
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  • Consumer Insights Dashboard - Electrification
    The Electrification Consumer Dashboard offers interactive data and analytics from the annual Electrification consumer survey that focuses on sentiments around electrification. This dashboard allows the user to understand EV ownership, intention, infrastructure requirements, and charging expectations from almost 8,000 respondents around the world.
    Subscribe

Latest Consumer assets

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