Explore the Future of Automotive Technology with Consumer Insights from S&P Global Mobility. As the industry embraces automated driving, vehicle electrification, and connectivity, consumer attitudes are crucial. Discover key topics like usability, charging infrastructure, and technology adoption through data-driven analytics. Stay ahead in a rapidly changing world with informed business decisions, making connections between consumer attitudes and industry developments. Uncover rich data to drive incremental revenue sources and communicate value propositions effectively to potential partners. Subscribe now to gain a new understanding of consumers and unlock the potential of tomorrow's automobiles.
Desirability, affordability, and trust are all key factors that buyers consider when buying their next vehicle. Will you trust your next vehicle to drive itself in any situation? Do you think there is an adequate infrastructure to keep your electric vehicle charging? How do you prefer to control and interact with the complex functionality and personalization options of your car? Do you believe your personal data is secure?
Consumer Insights, from S&P Global Mobility, delivers a new understanding of consumers through context, data, and analytics. This Vehicle Domain allows our clients to make informed and strategic business decisions. It delivers users quick access to key insights from global research studies and puts context around events and technological trends whilst creating connections between consumer attitudes and industry developments.
Yanina is responsible for the management and execution of automotive consumer insight studies for AutoTechInsight. In this role, she has delivered insightful analysis of consumer trends in automotive components and technology as well as provided project management support for custom consumer research for internal and external stakeholders.
She has over 10 years of experience specializing in market and competitive intelligence as well as quantitative and qualitative consumer research for Tier 1 automotive suppliers ranging from electronics to automotive paint. Projects included experiential research, advanced product clinics, and focus groups on various automotive topics like car sharing, autonomous driving, and connected services.
Yanina holds a Bachelor of Administration and an MBA degree both from the University of Michigan - Dearborn with a focus in International Business and Marketing.
The Consumer Insights Analytics Tools provide data and analysis of consumer sentiment data collected through 4 core studies run annually across Autonomy, Electrification, Connected Car, and HMI. These tools include the ability to query raw responses from each study, a dashboard summary table with highlights from each study and year-over-year tracking of responses, and a crosstab tool that offers the ability to compare results of multiple questions overlayed for a deep dive into sentiment data
The Consumer Insights Analytics Tools include: