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    Bridgestone unveils two new tires in US featuring ENLITEN technology
    Bridgestone Americas has introduced two new tire models during the 2025 Technology & Maintenance Council (TMC) Annual Meeting & Transportation Technology Exhibition, currently (March 10–13) held in Nashville, Tennessee. The two new tires, the Bridgestone R273 Ecopia and Bridgestone Duravis M705, incorporate Bridgestone’s ENLITEN technology, a next-generation advancement aimed at improving performance and sustainability. “The new R273 Ecopia and Duravis M705 with ENLITEN technolo...
    News
    Bridgestone unveils Turanza Prestige with Enliten technology
    Bridgestone Americas has introduced its all-new Turanza Prestige tire, equipped with Enliten technology. This new tire, aimed at premium sedans and crossovers, offers features such as a quiet ride, comfortable handling and enhanced wet-weather performance, coupled with a 70,000-mile limited warranty. According to Bridgestone, its Turanza Prestige leads the grand touring tire segment in wear life, showcasing a 44% better wear mileage than its predecessor, the Turanza QuietTrack, and 13% improv...
    News
    Bridgestone's FY 2024 net income drops 14% year over year to $1.8 billion despite higher revenue
    Bridgestone’s net profit declined 14% year over year to ¥285 billion (about $1.8 billion) in the financial year ended Dec. 31, 2024, the company said in a press release. Revenue increased 2.7% year over year to ¥4.43 trillion. Despite higher revenue, Bridgestone recorded an 8% year-over-year drop in operating profit to ¥443.3 billion and 5% year-over-year decline in profit before tax to ¥421.4 billion. At ¥483.3 billion, adjusted operating income was up 0.6% year over year from ¥480.6 bi...
    News
    Porsche selects Bridgestone ultrahigh-performance tires for new Macan Electric and Panamera models
    Bridgestone has been selected by Porsche to design bespoke tires for its new Macan Electric and Panamera models, marking a significant development in their partnership. The two premium car models from Porsche are now available with Bridgestone Potenza Sport ultrahigh-performance tires, specifically engineered for these vehicles. The third-generation Porsche Panamera can also be fitted with Bridgestone Blizzak LM005 winter tires. “After our collaboration on the Porsche Cayenne, we're breakin...
    News
    Bridgestone to establish tire recycling pilot plant in Japan
    Bridgestone has announced its plans to construct a pilot demonstration plant for the precise pyrolysis of end-of-life tires at its facility in Seki City, Gifu Prefecture, Japan. The plant, set to commence operations in 2027, is aimed at showcasing technology for the chemical recycling of tires, specifically to extract tire-derived oil and recovered carbon black. This initiative is part of Bridgestone's strategy outlined in its midterm business plan (2024-2026) for sustainable growth and aligns w...
    News
    Bridgestone Americas to close Tennessee tire plant in US by 2025
    Bridgestone Americas, a subsidiary of Bridgestone Corp., has announced its decision to close its truck and bus radial tire plant in LaVergne, Tennessee, by July 31. The closure of the LaVergne plant will affect about 700 employees. This move is part of the Japanese tiremaker's strategic efforts to streamline its business operations, enhance competitiveness and improve the quality of its US operations while continuing its commitment to contributing to the US society, economy and mobility....
    News
    Bridgestone to introduce new all-season tire for vans
    Bridgestone is set to launch the Bridgestone Duravis All Season EVO, a new premium all-season tire for vans, replacing the Duravis All Season, as reported in a press release on Nov. 13. The launch aims to offer maximum efficiency for van users and fleets, focusing on regional to urban last-mile deliveries, while aiming to reduce downtime and costs. The Duravis All Season EVO is part of Bridgestone's van tire lineup, including the Duravis Van summer and Duravis Van winter tires, and boasts imp...
    News
    Bridgestone’s nine months 2024 net profit drops 5.3% year over year to $1.6 billion
    Bridgestone has reported a 5.3% year-over-year decline in net profit to ¥252.7 billion (about $1.6 billion) in the nine-month period of the current financial year ended Sept. 30, 2024, the company said in a press release. Revenue increased 2.2% year over year to ¥3.3 trillion. The company also recorded marginal improvement in operating income to ¥377.1 billion. However, adjusted operating profit for the period decreased 2.5% year over year to ¥353.2 billion. Revenue declined in Japan...
    News
    Bridgestone plans $85 million investment to expand operations in India
    Bridgestone has announced plans to invest $85 million in the capacity expansion of manufacturing plants in India, located in Pune, Maharashtra, and Indore, Madhya Pradesh, the company said in a press release on Nov. 8. The capacity expansion is in line with the Japanese tiremaker’s premium-mass strategy, starting from 2025. The Pune plant's production capacity is expected to increase by approximately 1.1 million tires annually by 2029, and the Indore plant will see improvements in its abili...
    News
    Bridgestone receives DOE grant for sustainable butadiene production
    Bridgestone Americas has received a grant from the US Energy Department (DOE) Industrial Efficiency and Decarbonization Office to pioneer a project that focuses on developing a more sustainable and cost-effective method of producing butadiene from ethanol. The pilot project will evaluate the economic viability and environmental impacts of converting ethanol into butadiene, a critical component in synthetic rubber and the primary ingredient in tires. The initiative underscores Bridgestone...
    News
    Bridgestone develops Potenza Sport A ultra-high-performance tires for new Audi e-tron GT family
    Audi has selected Bridgestone to develop bespoke ultra-high-performance (UHP) tires for the new Audi e-tron GT family, the Japanese tiremaker said in a press release on Sept. 17. Bridgestone has finalized its Potenza Sport A tire as an original equipment tire for the new Audi e-tron GT.  Designed to offer optimal handling, performance and ride comfort for the Audi e-tron GT, the Potenza Sport A tire features a unique tread design and reinforcement technology. It has been rigorously teste...
    News
    Lamborghini selects Bridgestone as exclusive supplier of tires for all-new Temerario super sports car
    Bridgestone has been announced as the exclusive tire partner for the all-new Lamborghini Temerario hybrid high-performance electrified vehicle (HPEV), scheduled to be launched in 2025, the company said in a press release on Aug. 19. The Japanese tiremaker has developed three custom-engineered tire fitments for the Temerario, including the Potenza Sport and Potenza Race tires for summer and track use and the Blizzak LM005 for winter conditions, using its proprietary Virtual Tire Development (VTD)...
    News
    J.B. Hunt, Bridgestone and Kodiak surpass 50,000 autonomous long-haul trucking miles in delivery collaboration
    In a press release on Aug. 7, J.B. Hunt Transport Services, Bridgestone Americas and Kodiak Robotics have announced the achievements of their collaborative autonomous long-haul trucking venture, marking over 50,000 miles of successful deliveries of Bridgestone passenger car tires from South Carolina, US, to Dallas without any accidents. The initiative, which started in January, has maintained a perfect record for on-time pickups and deliveries, leading to an expansion in the number of we...
    News
    Bridgestone’s H1 net income rises 8.6% year over year to $1.2 billion
    Bridgestone has reported an 8.6% year-over-year increase in net profit to ¥199.1 billion (about $1.2 billion) in the first half of the current financial year ended June 30, 2024, the Japanese tiremaker said in a press release. Revenue increased 3.6% year over year to ¥2.2 trillion. Bridgestone also recorded an 11.9% year-over-year growth in operating profit to ¥280.4 billion. However, the company’s adjusted operating profit declined 3.8% year over year to ¥229.2 billion. Bridgestone has...
    News
    Bridgestone to supply bespoke Potenza Sport tires for the Maserati Grecale Folgore electric SUV
    Maserati has selected Bridgestone to develop bespoke tires for its Grecale Folgore electric sport utility vehicle (SUV), the Japanese tiremaker said in a press release May 21. Maserati's first electric SUV will be equipped with 20-inch, custom-developed, Bridgestone Potenza Sport ENLITEN ultra-high-performance tires. Bridgestone ultra-high-performance tire uses its ENLITEN technology to ensure higher safety and performance. The tiremaker has custom-engineered its Potenza Sport ENLITEN tire to...
    News
    Bridgestone invests €207 million in Spain plant for premium tire production
    Japanese tiremaker Bridgestone has announced a significant investment of up to €207 million in its Burgos passenger tire manufacturing site in Spain, aimed at elevating tire production to the highest levels of excellence and sustainability. The project involves technological innovation plans to be implemented between now and 2030, with a focus on automation, increasing vulcanization capacity and creating an automatic high-bay warehouse. This investment reflects Bridgestone's commitment to m...
    News
    Bridgestone earns top environmental rating for climate action and transparency
    Bridgestone Corp., a leading tire manufacturer, has been recognized for its commitment to corporate transparency and climate action by the global environmental nonprofit Carbon Disclosure Project (CDP). The company has been placed on CDP's prestigious "A List" for its efforts to reduce greenhouse gas emissions, safeguard water resources and protect forests. Bridgestone is one of 346 companies to achieve an "A" rating out of over 21,000 companies evaluated. CDP is a global nonprofit that opera...
    News
    Bridgestone India names Hiroshi Yoshizane as MD
    Bridgestone India, part of the Bridgestone Corporation, has announced the appointment of Hiroshi Yoshizane as managing director. Yoshizane will succeed Stefano Sanchini, who will be appointed as the vice president of Consumer Replacement for Europe. Yoshizane moves to his new role from Bridgestone Japan where he has served in various leadership positions. He last served as executive vice president of Solution Business, Retail, and Service Business in Bridgestone Tire Solution Japan Co., Ltd, ...
    News
    Bridgestone completes sale of Russian assets to S8 Capital
    Bridgestone has completed the sale of its tyre manufacturing plant in Ulyanovsk in Russia and sales and marketing office in Moscow to S8 Capital, it said in a press release dated December 20. The deal has received all necessary regulatory approvals and includes the transfer of around 1000 employees to the buyer. Bridgestone has been present in Russia since 1998 and had suspended all manufacturing activities in the country in March last year. The company has continued to support its Russian em...
    News
    Bridgestone develops new tire with 75% recycled and renewable materials
    Bridgestone has developed a run of demonstration tires made with 75% recycled and renewable materials, it said in a press release dated April 6. This included synthetic rubber made with recycled plastics and natural rubber harvested from desert shrubs from the Arizona desert in the US. Bridgestone has already produced 200 demonstration tires and is jointly exploring the use in electric sport utility vehicles (SUVs) and crossovers with automakers. “As we progress in our transformat...
    News
    Bridgestone’s FY 2022 revenue rises 26.6% y/y to USD30.69 billion
    Bridgestone has reported a 26.6% year-on-year (y/y) rise in sales for FY2022, it said in a press release on 16 February. Sales came in at JPY4.11 trillion (USD30.69 billion) compared to JPY3.25 trillion last year. Net profit was JPY305.51 billion for the same period, compared to JPY307.87 billion a year earlier. The company’s operating profit rose to JPY441.30 billion from JPY376.80 billion in the previous corresponding period. Demand for new tires was sluggish during the first half of fisc...
    News
    Bridgestone to invest over INR6 billion in India
    Bridgestone has earmarked an INR6 billion (USD72.7 million) investment in India to meet the increasing demand for quality passenger tires in the country, Financial Express reported on 6 February. Spread over three years, the funds will be used to upgrade technology and increase capacity at its Chakan plant in Pune. “Bridgestone India is bringing in its global technologies and manufacturing for the Indian market so as to suit the needs of aspiring Indian consumers that want more fuel-ef...
    News
    CES 2023: Bridgestone to display digitally connected tires and air springs for EVs
    Bridgestone will display various automotive tire technologies and materials at CES 2023 in Las Vegas next year, it said in a press release on 19 December. Among the demonstrations, Bridgestone will display “Smart Corner” digitally connected tires and air springs for electric vehicles (EVs), in which vehicle performance, efficiency, safety, and comfort will be enhanced through sensor-enabled tires and air springs. Bridgestone will also display its digital concierge for personal and fleet v...
    News
    Bridgestone, Michelin, Pirelli to raise North American tire prices in January 2023
    News agency Tire Business reported on 2 December that leading tire manufacturers Bridgestone, Michelin, and Pirelli will be raising their tire prices in the North American market from January 2023. According to the press reports, Bridgestone Americas Inc. will raise prices on its Bridgestone, Firestone, and Fuzion passenger and light truck tires sold in the US and Canada by un undisclosed amount from 1 January 2023 Michelin North America will increase prices by up to 9%...
    News
    Tracking supplier investments and sustainability initiatives in the green EV tire market
    Demands for tires with sustainable material compositions and a high compatibility with the unique requirements associated with electric drivetrain systems has led to the creation of a new green electric vehicle (EV) tire market with leading tier-1 suppliers ramping up development and commercial availability of the specific tires across vehicle segments (conventional and high-performance), tire segments (season-specific as well as original/aftermarket), and geographical markets. While high pro...
    Insights
    Lexus selects Bridgestone’s ENLITEN-equipped ALENZA tires for new RX
    Japanese tire manufacturer Bridgestone announced via press release on 28 November that its ALENZA 001 and ALENZA SPORT A/S Premium Tires with ENLITEN Technology had been selected as OE on the new Lexus RX. While the ALENZA 001 tires in the 235/50R21 101W size will be equipped in the Japanese, European, and Asian models, the ALENZA SPORT A/S tires in the 235/60R19 103V an 235/50R21 101V sizes will be equipped on the North American models. According to the press release, the ALENZA tire...
    News
    Bridgestone develops bespoke Alenza tires for new BMW iX
    Japanese tire manufacturer Bridgestone announced via press release on 23 November that it had developed bespoke Alenza tires for the new BMW iX. According to the press release, the bespoke tires feature: Bridgestone’s proprietary and lightweight ENLITEN technology to reduce rolling resistance and weight by up to 20% A specially-developed material compound and tread pattern that accommodates the iX’s high acceleration capabilities Significance: BMW in April selected Goodyear...
    News
    Bridgestone to expand Cost Rica plant capacity with USD250 million investment
    Japanese tire manufacturer Bridgestone announced via press release on 18 November that it planned to invest USD250 million over a five-year period from 2022–26 to expand the tire manufacturing capacity of its plant in Belén de Heredia, Costa Rica. According to the press release, the company plans to increase the capacity of the plant by up to 36% with the capital investment. Manufacturing director of Bridgestone Costa Rica, Bridgestone Americas, Pablo Jiménez, discussed the strategic n...
    News
    Bridgestone receives USD35 million grant for US-based sustainable natural rubber project
    Japanese tire manufacturer Bridgestone announced via press release on 17 November that it had been awarded a USD35 million from the US Department of Agriculture to invest in its desert shrub guayule-based natural rubber project. According to the press release, the company plans to use the grant funds to attract additional growers of the guayule desert shrub crop among local farmers and Native American tribes in the Southwestern US as well as provide growers with education regarding ...
    News
    Bridgestone to exit Russia, initiates process to find buyer for local assets
    Japanese tire manufacturer Bridgestone announced via press release on 31 October that it had initiated the process to find a local buyer for its Russian assets in line with its plans to exit the country due to the general uncertainty and supply issues. According to the press release, the process of finding a buyer and closing the sale deal is expected to take several months. Significance: The Japanese tire manufacturer had in March announced that it would be suspending local manufacturing ...
    News
    Bridgestone to invest additional USD52 million to expand capacity at Brazil tire plant
    Newspaper O Povo reported on 5 September that Japanese tire manufacturer Bridgestone will be investing USD52 million (BRL270 million) to modernize and expand the capacity of its tire manufacturing facility in Camaçari, Bahia. According to the report, the investment, involving the implementation of new industrial technologies including manufacturing systems that use artificial intelligence to increase line productivity, will enable the company to expand the production of tires for the hybrid ...
    News
    Bridgestone to commercialize guayule-derived tire rubber with USD42 million investment
    Tire manufacturer Bridgestone Americas announced via press release on 29 August that it had decided to invest an additional USD42 million to commercialize the production of natural rubber made from evergreen desert shrub guayule. According to the press release, the investment will involve: Collaborating and partnering with local US farmers and Native American tribes to increase the planting and harvesting capacity of guayule by up to 25,000 additional acres of farmland Establishi...
    News
    Bridgestone announces Amazon Web Services as its cloud-based mobility solutions partner
    Bridgestone has said that it has partnered with Amazon Web Services (AWS) to use its cloud services for the company’s mobility solutions, it said in a press release on 29 August. Bridgestone will be able to use AWS’ internet of things (IoT), machine learning, and analytics/business intelligence services to launch new customer-centric solutions and improve data analysis. “AWS has helped strengthen and modernize our Americas business for several years and we're excited to grow our relatio...
    News
    Bridgestone develops new Turanza Eco tires for ŠKODA’s Enyaq iV
    Japanese tire manufacturer Bridgestone announced via press release on 10 August that as part of its ongoing partnership with automaker ŠKODA, it had developed Turanza Eco tires with ENLITEN Technology for the new electric ŠKODA Enyaq iV. According to the press release, the tires feature: A 30% reduced rolling resistance A 20% reduced weight point (equivalent to roughly 2 kg per tire) Compatibility with the ŠKODA’s demanding standards for handling, wear, efficiency and longevity...
    News
    Bridgestone to invest USD27 million to increase supply of sustainable natural rubber from Indonesia
    Japanese tire manufacturer Bridgestone announced via a press release on 10 August that it plans to invest USD26.7 million by 2030 to enhance productivity of its natural rubber plantations in Indonesia to increase supply of the sustainable material. According to the press release, the investment will involve: Increasing the harvest area at the sites by double by 2035 when compared with 2022 projections Introducing elite trees with a stable harvest volume that are selected by genome ana...
    News
    Bridgestone reports 24.9% y/y rise in HY2022 revenue to USD13.97 billion
    Bridgestone has reported a 24.9% year-on-year (y/y) rise in sales for half year 2022, it said in a press release on 10 August. Sales came in at JPY1.89 trillion (USD13.97 billion) compared to JPY1.51 trillion last year. Net profit was JPY117.60 billion for the same period, compared to JPY131.34 billion a year earlier. The company’s operating profit fell to JPY173.99 billion from JPY176.55 billion during the first half of last year. Significance: Goodyear said its global tire sales was signi...
    News
    Bridgestone to equip Hino's new Dutro Z light electric truck with DURAVIS R207A tires
    Japanese tire manufacturer Bridgestone announced via press release on 29 July that its DURAVIS R207A tires had been selected as original equipment for the new Hino Dutro Z light electric truck. According to the press release, the R207A features Bridgestone’s new ENLITEN technology that incorporate a modified tread compound, pattern, and tire casing to provide a reduced rolling resistance and weight as well as an improved wear resistance. Significance: The new Hino Dutro Z electric truck,...
    News
    Bridgestone, Microsoft collaborate to advance tire analytics integration
    Bridgestone Corporation has announced via press release on 4 August that it partnered with Microsoft to accelerate development and go-to-market strategies in support of Bridgestone's digital transformation and sustainable solutions portfolio. Paolo Ferrari, Joint Global COO, Bridgestone Corporation, president and CEO, Bridgestone Americas, said, “Since our first collaboration announcement in 2020, Microsoft has been a valuable partner in both our European and Americas markets. We are e...
    News
    Bridgestone invests in autonomous driving software startup TIER IV
    Bridgestone Corporation has announced that the company will invest in TIER IV, a startup that leads the development of Autoware, an open-source software for autonomous driving, according to Bridgestone’s press release on 19 July 2022. Bridgestone will collaborate with TIER IV to help build and deploy autonomous driving technologies. The Bridgestone Group has been contributing to the evolution of mobility by promoting autonomous driving technologies internationally; these actions are co...
    News
    RTA, Cruise to deploy two Chevrolet Bolt EVs to chart digital maps for autonomous vehicles in Dubai
    According to a press release by Roads and Transport Authority of Dubai on 24 July 2022, two Chevrolet Bolt electric vehicles (EVs) will be operated by Cruise beginning in July 2022 in order to create digital maps for the company's self-driving cars. The process is a lead-up to the real service's introduction in 2023 in Dubai. The two Chevrolet Bolt EVs will be used for the first time by specialized drivers on Jumeirah streets. Using specialized mapping vehicles outfitted with a variety of sen...
    News
    Bridgestone, Dow develop new recyclable tire sealant technology
    Tire manufacturer Bridgestone Americas announced via press release on 15 June that it had partnered with chemical company Dow to develop B-SEALS, a recyclable, silicone-based tire sealant technology. According to the press release, the new silicone-based sealant is not only recyclable by itself but can also be efficiently removed after application, allowing the tire to recycled at the end of its life (EOL). Global Business Director of Dow Performance Silicones & Specialty Materials, Ch...
    News
    Bridgestone introduces new integrated tire and fleet management solution
    Bridgestone has launched Fleetcare, an integrated tire and fleet management solution that combines Bridgestone’s tire range and tire management solutions with fleet management solutions from Webfleet, Bridgestone announced on 1 June. “Through the launch of Fleetcare, we’re providing a unique and modular solution that addresses so many key business needs, from cost to compliance, from safety to sustainability. Fleetcare will help fast forward the businesses of our fleet custome...
    News
    Fallout of the Ukraine crisis on tire production and material supply chains
    On 24 February 2022, Russian forces initiated military operations in neighboring Ukraine, provoking a massive international geopolitical response aimed at financially isolating the country’s economy from the rest of the world. Western governments have since initiated wide-ranging sanctions that have cut off the country’s supply chains while simultaneously causing a large-scale exodus of international businesses from the country. While negotiations calling for a diplomatic solution to the cri...
    Insights
    Hopium, Bridgestone partner to develop tires for hydrogen-powered Hopium Machina
    France-based hydrogen automaker Hopium has announced via press release on 12 May that it partnered with tiremaker Bridgestone to develop bespoke tires for its premium sedan, Hopium Machina. Olivier Lombard, Hopium’s CEO, founder said, “Since its start, Hopium has made it a point of honor to collaborate with the best in their fields. Today, this strategic agreement with a renown industrial world leader constitutes a major milestone in our ambitious roadmap. With considerable expertise in d...
    News
    Bridgestone posts 22.5% y/y growth in Q1 2022 revenue to USD6.84 billion
    Bridgestone has posted a revenue of JPY891.01 billion (USD6.84 billion) during first quarter, the Japan-based tire manufacturer said in a press release on 11 May. This implies a 22.5% year-on-year (y/y) increase from the JPY727.22 billion it posted last year. The company’s operating profit rose to JPY87.63 billion from JPY83.36 billion during the first quarter of last year while net profit grew 3.4% y/y to JPY65.42 billion this year. Significance: Bridgestone said that due to the ongoing co...
    News
    Bridgestone supplies Turanza Eco tires for Mercedes-Benz’s all-electric Vision EQXX
    Bridgestone has announced via press release on 25 April that it will supply the bespoke Turanza Eco tires for Mercedes-Benz’s all-electric Vision EQXX. The EQXX’s new tires are equipped with Bridgestone’s in-house lightweight ‘ENLITEN’ Technology to reduce tire rolling resistance and weight by up to 20%, along with its ‘ologic’ technology designed to enhance battery range by means of a large tire diameter to reduce rolling resistance, and a narrow tire width to reduce aerodynami...
    News
    Bridgestone, LanzaTech partner to develop end-of-life tire recycling technologies
    Bridgestone via press release on 13 April has announced a partnership with LanzaTech to codevelop the first dedicated end-of-life tire recycling process and create an outline toward decarbonization of new tire production. According to the Tire Industry Project operating under the World Business Council for Sustainable Development (WBCSD), more than one billion tires globally reach the end of their useful service life each year. Paolo Ferrari, president and CEO, Bridgestone Americas, s...
    News
    Bridgestone secures US Department of Energy’s grant to advance guayule natural rubber research
    Bridgestone Americas has received a research grant from the US Department of Energy (DOE) Joint Genome Institute to advance its optimization of guayule, an alternative and more sustainable source of natural rubber for tire production, according to an official press release on 30 March 2022. The company aims to commercialize guayule rubber in tires by the end of the decade to meet its commitment to utilize 100% renewable materials by 2050. The DOE Joint Genome Institute research grant wil...
    News
    Bridgestone Mobility partners open innovation platform STARTUP AUTOBAHN
    Bridgestone Mobility Solutions has partnered with STARTUP AUTOBAHN, under which the tiremaker will develop mobility solutions with access to a network of over 30,000 startups and around 30 corporate partners, according to a press release to 29 March. Bridgestone Mobility joins as an ‘anchor partner’ and will scout relevant startups working on electric mobility, smart city solutions and smart tire technologies. The companies will work on pilot projects and develop them into market-ready so...
    News
    Bridgestone makes minority investment in autonomous driving startup May Mobility
    Bridgestone has made a minority investment in May Mobility, it said in a press release on 21 March. Through the partnership Bridgestone will integrate its digital and predictive tire-centric technologies into May Mobility autonomous vehicles for enhancing intelligence and safety. The financial details were not disclosed. “May Mobility is at the forefront of AV innovation and development, and we are excited to partner with the company through our broad service network of company-owned retail...
    News
    Russia-Ukraine conflict: Bridgestone suspends manufacturing activities and new investments in Russia
    Japanese multinational auto parts manufacturer Bridgestone Corporation announced via press release on 14 March that it would be suspending local manufacturing in and exports to Russia in response to the ongoing conflict in the Ukrainian region. According to the press release, the company, as part of its new corporate commitment “Bridgestone E8 Commitment”, will suspend all operations in its car tire plant located in Ulyanovsk, Russia, from 18 March, after communicating with its employees ...
    News
    Bridgestone makes minority investment in tire sensor and data management company Tyrata
    Bridgestone has made a minority investment in tire sensor and data management company Tyrata, a company press release on 3 March read. Bridgestone will make use of data and insights from IntelliTread Tyrata.io platform. It helps fleets maximize the service life of all tire assets, reduce tire-related downtime and promote sustainable tire performance best practices. “The Bridgestone investment represents a very significant milestone in the validation of Tyrata’s technology and business mod...
    News
    Bridgestone releases consolidated financial results for fiscal 2021
    Japanese tire manufacturing company Bridgestone Corporation announced via press release on 15 February its consolidated financial results for the fiscal year ending 31 December 2021. According to the press release, the highlights of the full year results were: Revenue of USD28.355 billion, a 20.4% year-on-year (y/y) increase Operating profit of USD3.291 billion, a 503% y/y increase Adjusted operating profit of USD3.444 billion, a 90.1% y/y increase Profit for continuing ...
    News
    Bridgestone invests USD71 million to increase tire production capacity at Japanese plants
    Japanese auto parts manufacturer Bridgestone announced in a press release on 3 February that it will invest approximately JPY8.2 billion (USD71 million) to expand production capacity of premium tires for passenger cars at its Tochigi, Hikone, Hofu, and Tosu plants in Japan. According to the press release, the production capacity expansions are expected to result in an increase of approximately 6,200 tires per day (more than 10% of the current capacity) by 2025. Signific...
    News
    Bridgestone sells mainland Chinese synthetic tire rubber business to LCY Chemical
    Japanese tire manufacturer Bridgestone Corporation announced via press release on 1 December that the company had completed selling all shares of stock of its mainland Chinese synthetic rubber manufacturing subsidiary Bridgestone (Huizhou) Synthetic Rubber Co., Ltd. (BSRC) to Taiwanese petrochemical company LCY Chemical Corporation. According to the press release, the sale is part of the Japanese company’s global expense and cost structure review established in its mid-term business plan (2...
    News
    CUPRA chooses Bridgestone as tire partner for the all-electric CUPRA Born
    Bridgestone has been selected as OE tire supplier for the CUPRA Born, the company announced in a press release on 7 December.   Significance: The CUPRA Born will be powered by the ultra-low rolling resistance tires from Bridgestone featuring its lightweight ENLITEN Technology helping the vehicle attain a range of up to 548 km between charges. According to Bridgestone, ENLITEN Technology reduces tire rolling resistance by up to 30% and weight by up to 20% to extend electric vehicle (EV) d...
    News
    Audi selects Bridgestone as OE tire partner for the Q4 e-tron
    Audi chooses Bridgestone as the tire supplier for the Q4 e-tron compact fully electric sport utility vehicle (SUV), the company announced in a press release on 2 December. Bridgestone sees electric mobility and electrification as a right direction towards attaining zero carbon footprint. Significance: Bridgestone developed and designed custom-engineered ultra-low rolling resistance summer tires powered with ENLITEN Technology. The tires are sustainable and lightweight and uses ENLITEN Technol...
    News
    Bridgestone releases consolidated results for first three quarters of FY 2021
    Japanese tire manufacturing company Bridgestone announced via press release on 11 November its consolidated financial results for the first three quarters of financial year 2021–22. According to the release, the highlights of the results for continuing operations for the duration 1 January 2021 through 30 September 2021 were: Revenue of USD21 billion compared to USD17.57 billion for the same duration last year Adjusted operating profit of USD2.4 billion compared to US...
    News
    Bridgestone to consolidate its seat pad manufacturing in Japan to three plants
    Japanese auto parts manufacturer Bridgestone Corporation announced via press release on 8 October that it will be consolidating its plants for automotive seat pads in Japan as part of its global expense and cost structure review plan. According to the release, Bridgestone will be closing its Ageo Chemitech plant in the fourth quarter of 2023 and concentrating the manufacturing of pads in its other Nabari, Hofu, and Tosu plants. The company believes that this move will contribute to ...
    News
    HERE partners with Bridgestone for safe mobility
    HERE Technologies has announced a partnership with Bridgestone under which Bridgestone’s Mobility Solutions Unit’s anonymized connected vehicle data will be made available on the HERE Marketplace, according to a company press release on 13 October. Bridgestone Mobility Solutions is available in around 1.2 million vehicles and used across multiple industries. Its objective is to use connected vehicle data to improve smart city operations, road safety and traffic management. “HERE util...
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    Bridgestone and EVBox to set up EV charging network in Europe
    Japanese tire manufacturer Bridgestone announced via press release on 9 September that it will be partnering with Dutch EV supply equipment company EVBox to install up to 3,500 new charging ports across its European retail and service network over five years. According to the company, the installation project will begin in France and Italy and expand into the UK, Germany, Poland, Spain, and other European countries. The new charging network will consist of both normal and fast charging s...
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    Bridgestone to supply OE tire fitment for Fisker Ocean electric SUV
    Automotive tire manufacturer, Bridgestone, has announced that it has been selected as the exclusive tire supplier by Fisker for its upcoming new pure-electric SUV, the Fisker Ocean. According to a joint press release issued by Bridgestone and Fisker on 4 August, the companies stated that the new vehicle will be equipped with Bridgestone Potenza Sport tires for units sold in Europe and select units sold in North America. Bridgestone will also supply custom-designed Alenza Sport all season tire...
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    Bridgestone uses proprietary virtual technology for tire development
    Japanese tire manufacturer Bridgestone has announced that it is using the Virtual Tyre Development technology for its tires. According to a press release issued by Bridgestone on 17 June, this method allows it to create lighter, more sustainable, and more efficient tyres, in addition to streamlining the tire development process itself, cutting development time, lowering raw materials use, and reducing carbon dioxide (CO2) emissions. Using the proprietary Virtual Tyre Devel...
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    Bridgestone invests in Level 4 autonomy technology company Kodiak Robotics
    Bridgestone announced an investment in Kodiak Robotics, a major US-based self-driving trucking business, in a news release published on the firm's official website on 26 June. Bridgestone will be able to incorporate its smart-sensing tire technologies and fleet solutions into Kodiak's Level 4 autonomous trucks as part of the cooperation. Future autonomous and smart tire technologies will also be piloted by the companies to improve vehicle intelligence and progress toward a safer, more ef...
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    Bridgestone to expand Firestone plant in US to produce air suspensions for the EV industry
    Bridgestone Americas has announced that it is expanding its Williamsburg, Kentucky, air springs manufacturing plant in a company press release on 27 May. The company will invest USD51 million in its Firestone Industrial Products' (FSIP) plant to meet demand in the automotive market, particularly in the electric vehicle (EV) sector. The company expects to break ground in the second quarter of this year and complete construction by the end of 2022. The expansion will focus on add...
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    Bridgestone posts 7.2% y/y increase in revenue for Q1 2021 to USD6.87 billion
    Japan-based tire manufacturer Bridgestone has announced its financial results for the first quarter of 2021. According to a press statement issued by Bridgestone on 17 May, the company has posted a revenue of JPY757 billion (approximately USD6.87 billion) during first quarter this year ended 31 March 2021. This implies a rise of 7.2% year on year (y/y) from the JPY706 billion the company registered during the same time frame of last year. The company’s operating profit also registered a signif...
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    Bridgestone, ARLANXEO and Solvay introduce TECHSYN tire technology platform
    Bridgestone, ARLANXEO, a synthetic rubber producer, and Solvay have launched the ‘TECHSYN’, a new, codeveloped tire technology platform enabling tires to deliver improved strength and environmental performance, Japanese tire manufacturer announced in a press release on 23 February. Solvay provided its unique advanced silica developments, while ARLANXEO offered its expertise in developing, manufacturing and delivering novel tire polymers and Bridgestone provided innovative compound technology...
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    Bridgestone’s FY 2020 revenue falls 14.6% y/y to USD28.25 billion
    Japanese tire manufacturer Bridgestone has released its financial performance results for the fiscal year ended 31 December 2020. According to a press release issued by Bridgestone on 16 February, the company has posted a 14.6% year-on-year (y/y) decline in revenue to JPY2.99 trillion (approximately USD28.25 billion) in FY 2020. Operating profit for the year also fell by 81.6% y/y to JPY64.1 billion. The tire manufacturer reported a net loss of JPY23.3 billion, compared with a net income of JPY2...
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    Bridgestone, Kirin Holdings develop new technology for improving rubber productivity
    Bridgestone, under a joint development project with Kirin Holdings Company, has developed a new technology to improve guayule-derived natural rubber productivity, the Japanese supplier said in a press release on 28 January 2021. The project combines the technologies of Kirin Holdings with the guayule cultivation expertise of Bridgestone to deliver large-scale propagation of guayule plants from high-quality seeds. Bridgestone will field test the new technology on guayule seedlings grown at its 28...
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    Bridgestone revises FY 2020 forecasts; expects higher revenue, adjusted operating profit
    Japanese tire manufacturer Bridgestone has revised its consolidated financial forecasts for fiscal year ending 31 December 2020, according to a company press release on 9 February. The company said it now expects revenues of JPY2.99 trillion (USD27.4 billion), compared with the previous forecast (announced in November 2020) of JPY2.89 trillion. Adjusted operating profit is seen at JPY222 billion against the earlier projected JPY150 billion. Bridgestone expects a net loss of JPY24 billion compare...
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    Bridgestone Americas divests Firestone Building Products business to focus on tire business
    South Korean tiremaker Bridgestone’s US division, Bridgestone Americas, has announced that it has divested Firestone Building Products, a commercial roofing and building envelope solutions provider, in order to focus on its tire business. According to a press release issued by Bridgestone Americas on 7 January, the company stated that Firestone Building Products will be acquired by Switzerland-based LafargeHolcim in a transaction valued at USD3.4 billion. The sale, which is expected to clos...
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    Bridgestone supplies Alenza Tire with ENLITEN technology for 2021 Nissan Rogue SUV
    Bridgestone Americas (Bridgestone) is supplying its Alenza Sport A/S tire featuring ENLITEN technology as OE fitment on select models of the 2021 Nissan Rogue, the Japanese tire manufacturer announced in a press release on 24 November. The Nissan Rogue is the first vehicle in the United States and Canada to feature tires with Bridgestone’s revolutionary ENLITEN technology. Bridgestone is supplying the Alenza Sport A/S tire in sizes 235/65R17, 235/60R18, and 235/55R19 for the 2021 ...
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    Bridgestone supplies customized Potenza tire for Lamborghini’s Huracán STO supercar
    Bridgestone has been selected as the tire supplier for the Lamborghini’s new super sports car Huracán STO, which is set to be released in 2021, the Japanese tire manufacturer announced in a press release on 24 November 2020. Bridgestone has developed a tailor-made Potenza tire for the Huracán STO; the tire is capable of maximizing the Huracán STO's traction, handling, control, and extreme overall performance. “It’s been a pleasure for our team to work so closely with Lamborghini...
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    Bridgestone to close Port Elizabeth tire plant in South Africa
    Bridgestone South Africa (BSAF) has finalized the process to close its tire manufacturing plant in Port Elizabeth, Eastern Cape in South Africa, the company announced in a press release on 3 November 2020. The plant is operational until 15 November. The move affects 252 workers. “The proposal to close the plant was not taken lightly and the impact on employees has been taken into account from the outset,” said Jacques Fourie, BSAF chief executive. “We endeavored to treat employees with ...
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    Bridgestone’s January–September 2020 revenue declines 18.1% y/y to USD20.5 billion
    Japanese tire manufacturer Bridgestone has released its financial performance results for the first nine months ended 30 September 2020. According to a press release issued by Bridgestone on 12 November, the company has posted a 18.1% year-on-year (y/y) decline in revenue to JPY2.1 trillion (approximately USD20.5 billion) during the first nine months of this year. Operating profit for the period also fell by 84.4% y/y to JPY43.4 billion. The tire-maker reported a net loss of JPY24.1 billion, com...
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    Bridgestone develops tires for INEOS Grenadier SUV
    Japanese supplier Bridgestone will supply tailor-made Dueler A/T 001 tires for INEOS Automotive’s Grenadier sport utility vehicle (SUV), according to a company press release on 5 November. Bridgestone’s Dueler A/T 001 is a versatile all-terrain tire that balances on and off-road characteristics for a comfortable journey. The tread design of tires provides improved traction and braking. Furthermore, enhanced tread grooves help create improved water evacuation, as well as low noise on tarmac. ...
    News
    Bridgestone develops new custom-engineered Potenza tires for Maserati MC20 sportscar
    Bridgestone has developed premium, custom-engineered Potenza tires for Maserati’s new super sportscar ‘MC20,’ according to a company press release on 28 September. Bridgestone’s custom-made Potenza tires feature an asymmetric tread design for improved steering response and cornering stability. “Fully developed, tested and manufactured in Europe, these custom-designed Potenza tires have been designed to meet the high demands of Maserati. Collaborating once again with Maserati, we dev...
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    French government to discuss alternatives scenarios for planned closure of Bridgestone plant
    France is planning to discuss alternative scenarios due to the planned closure of a Bridgestone plant in the country, Reuters reported on 21 September quoting junior Economy Minister Agnes Pannier-Runacher. The plant is situated in the Northern French city of Bethune. “We have agreed (with Bridgestone) to have in 2 to 3 weeks a meeting ... to review the different scenarios which are alternative scenarios to a site closure,” Pannier-Runacher said, as quoted by Reuters. Significance: Bri...
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    Bridgestone to cease operations at Bethune plant in France due to market volatility
    Bridgestone will cease production at its passenger tire plant in Bethune, France "in response to the challenging long-term outlook for the European passenger tire market,” the company announced in a press release on 16 September. The closing is not expected to take place before the second quarter of 2021, Bridgestone said. The proposal could impact 863 employees. To mitigate the impact on the employees, Bridgestone will offer pre-retirement measures, support for the reassignment of employee...
    News
    Bridgestone provides ENLITEN tire technology for Volkswagen Golf 8
    Bridgestone is supplying Turanza Eco featuring its innovative, lightweight ‘ENLITEN Technology’ as OE tires for Volkswagen’s new eighth generation Golf 8, according to a company press release on 8 September. The custom-designed Turanza Eco tires with ENLITEN Technology have been designed to enhance the Golf 8’s upgraded driving dynamics. These tires enable a super low rolling resistance for improved fuel efficiency. The tires are engineered to maximize wet and wear performan...
    News
    Bridgestone announces proposal to close South African tire production facility
    Japanese tire manufacturer Bridgestone’s South Africa division has announced that it plans to shut down its bias tire production plant located in Port Elizabeth, South Africa. In a press release issued by Bridgestone Southern Africa on 20 August, the company stated that this move is aligned with the recently announced mid-to-long term business strategy laid out by Bridgestone Corporation which plans to strengthen its core tire business through focus on premium profitable growth segments. To...
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    Bridgestone H1 2020 revenue drops 22.1% y/y to USD12.8 billion
    Japanese tire manufacturer Bridgestone has released its financial performance results for the first half of 2020. According to a press release issued by Bridgestone on 7 August, the company has posted a revenue of JPY1.36 trillion (approximately USD12.8 billion) during the first six months of this year. This represents a reduction of 22.1% year over year (y/y) from the JPY1.74 trillion generated in revenue during the same time frame of last year. The fall in revenue has been attributed to the...
    News
    Bridgestone Americas appoints Charlie Rule new president of Latin America Operations
    Bridgestone Americas, Inc. has appointed Charlie Rule, formerly VP of Operations, Latin America, as president, Bridgestone Americas Tire Operations Latin America (BATO LA), according to a company press release on 3 August. The appointment is effective 1 August. Rule succeeds Joseph Saoud for the company's Latin America business. "Charlie has played a significant role in the transformation of our Latin America business, shaping our go-to market approach, driving efficiencies and increasing our...
    News
    Bridgestone supplies OE tires for Renault Duster in Brazil
    Bridgestone is supplying tires as original equipment (OE) fitment for the new Renault Duster, according to a report by Automotive Business on 14 July. The Japanese tire-maker is supplying its Dueler H/T 684II tire in size 215/65R 98T. With this order, Bridgestone remains the main OE tire supplier for the new Duster launched by Renault last March. The sport utility vehicle (SUV) is being produced in São José dos Pinhais in Brazil. Significance: The tire features four longitudinal grooves for...
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    Bridgestone, VW partner to introduce ‘ENLITEN’ lightweight tire technology for Volkswagen ID.3
    German-based carmaker Volkswagen has collaborated with Bridgestone to roll out a new lightweight tire technology for Volkswagen’s new electric vehicle, the ID.3, called “ENLITEN”. According to a report filed by motoring news publication Auto Tech Review on 9 July, VW sought a tire that had good performance in dry and wet driving conditions, good tire life and braking characteristics, and low rolling resistance, as rolling resistance can have a detrimental effect on EV driving range. The...
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    Connected intelligent tire: The next big push for connected mobility
    In order to create a vision of automated and accident-free driving, all parts of the vehicle need to be intelligent and connected. As such, dummy tire that provides no information about the tire itself and the road surfaces can be a barrier. Therefore, an inevitable evolution is a connected intelligent tire (CIT). What is a CIT? A tire with sensors embedded in the rubber to monitor the instantaneous status such as pressure; temperature; and even acceleration and/or strain to improve vehicl...
    Insights
    Bridgestone and Microsoft to develop intelligent tire monitoring system
    Tire manufacturer Bridgestone has come together with software giant Microsoft to develop a solution that monitors the condition of automotive tires, thereby detecting damage in real time. According to a report filed by news publication Engadget on 30 June, this new tire damage monitoring system links to the Microsoft Connected Vehicle Platform (MCVP), using its cloud framework in conjunction with sensor data from its existing hardware. This negates the requirement for any additional kit or re...
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    COVID-19 pandemic: Bridgestone temporarily shuts down plants in Japan
    Bridgestone Corporation has announced a temporary phased shutdown of its plants in Japan owing to the market situation and decline in the demand, according to a company press release on 20 May. The company has temporarily halted production at Kurume, Nasu, and Hofu plants located in Fukuoka, Tochigi, and Yamaguchi, respectively, from 28 May to 1 June; all three plants make tires for passenger cars. In addition, manufacturing is suspended at Hikone in Shiga, and Tosu in Saga, passe...
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    COVID-19 pandemic: Bridgestone resumes operations at Pune and Indore plants in India
    Japanese tiremaker Bridgestone has resumed operations at two of its Indian manufacturing plants, according to a report by Autocar Professional on 13 May. The company has resumed manufacturing activities at its plant in Pune, Maharashtra, and Indore, Madhya Pradesh. Significance: These plants were closed down for over a month due to the coronavirus disease 2019 (COVID-19) pandemic. The plants are aiming for low-scale production for now; however, the company said it plans to gradually ramp...
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    COVID-19 pandemic: Bridgestone plans late May reopening of American plants
    The American division of tire manufacturer Bridgestone has announced that it is targeting the end of May to resume operations at its plants in the Americas. According to a report filed by motoring publication Modern Tire Dealer, Bridgestone Americas Inc. plans to reopen all its manufacturing facilities located in North and Latin America in late May, and is currently executing the final phase of a restart plan for these production plants. The company’s production plants have remained closed sin...
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    Bridgestone’s Q1 2020 revenue falls 11.3% y/y to USD7 billion
    Japan-based tire manufacturer Bridgestone has announced its financial results for the first quarter of 2020. According to a press statement issued by Bridgestone on 11 May, the company has posted a revenue of JPY752 billion (approximately USD7.0 billion) during first quarter this year. This implies a decline of 11.3% year on year (y/y) from the JPY848 billion the company registered during the same time frame of last year. The company’s operating profit also registered a sharp decline from JPY8...
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    Bridgestone appoints Masahiro Higashi as global COO
    Japanese supplier Bridgestone has appointed Masahiro Higashi as global chief operating officer (COO), according to a company press release on 11 May. He will also continue as global chief administration officer and representative executive officer. He is concurrently responsible for Japan Tire Business. He joined Bridgestone in 1985. Since then, he has held various leadership roles including director, vice president and officer of Consumer Products Global Marketing Strategy and Motorsport. Be...
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    COVID-19 pandemic: Bridgestone EMIA reopens all manufacturing plants in Europe
    Bridgestone is resuming operations in a phased manner at most of its facilities in Europe, Russia, the Middle East, India and Africa (EMIA) citing rising business and customer demand for tires, according to a report by Fleet World on 20 April. The company resumed operations 20 April in Bari, Italy, as well as Lanklaar, Belgium. The plants in Béthune, France, has resumed operations starting 21 April. Significance: Bridgestone suspended operations at most of its plants in mid-March due to the ...
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    COVID-19 pandemic: Bridgestone to temporarily close Japan plants
    Bridgestone has announced a temporary phased shutdown of its manufacturing facilities in Japan due to the current uncertain market situation and declining demand as a result of the coronavirus disease 2019 (COVID-19) pandemic, according to a company press release on 20 April. This temporary shutdown will affect 11 plants in Japan, including eight tire plants shutting down from 29 April through 8 May. This shutdown includes Japan's three-day public holiday running from 3 May to 6 May. These eight...
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    COVID-19 pandemic: Bridgestone resumes operations in several plants in Europe and Russia
    Japanese tire maker Bridgestone has announced that several of its production facilities located in the EMIA region have resumed operations. According to a press release issued on 14 April, facilities across Spain and Russia, which were under temporary suspension or functioning at a reduced capacity owing to the coronavirus disease 2019 (COVID-19) pandemic, have returned to normal production. The company states that the resuming of operations reflects the demand trend seen in many of Bridgesto...
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    COVID-19 pandemic: Bridgestone Americas passenger vehicle tire plants to resume production in May
    Bridgestone Americas, a part of the Japanese tire manufacturer, has announced that its passenger vehicle tire production facilities will remain closed at least until the first week of May 2020. According to a press release issued by Bridgestone Americas on 8 April, this will affect all of the company’s tire manufacturing plants in the North American region as well as Latin America. However certain plants may restart manufacturing operations earlier, the release said. This decision was made&...
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    COVID-19 pandemic: Bridgestone to cut production at European facilities
    Bridgestone EMIA (Bridgestone) has announced that its plants in Europe will be either temporarily closed or reduce production in response to the coronavirus disease 2019 (COVID-19) pandemic, according to a company press release on 23 March. The company decided to close its Béthune plant in France and the Bari plant in Italy until 6 April. In addition, Bridgestone’s Bilbao, Puente San Miguel, and Burgos plants in Spain, Lanklaar plant in Belgium, Stargard and Poznan plants in Poland, and Tatab...
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    COVID-19 pandemic: Bridgestone to temporarily shut down manufacturing in Americas
    Bridgestone Americas (Bridgestone) has announced a temporary phased shutdown of its manufacturing facilities in North America and Latin America in response to the COVID-19 pandemic, according to a press release on 19 March 2020. The company informed that the temporary shutdown will begin 21 March with all facilities planning to resume normal operations on or before 12 April. Meanwhile, the tire-maker will continue to monitor the situation closely and adjust response plans and activities as ...
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    Bridgestone’s FY2019 net sales down 3.4% y/y to USD32.15 billion
    Japanese auto components and tire manufacturer Bridgestone Corporation has announced its financial results for the fiscal year 2019, in a press release issued on 17 February. The company has reported net sales of JPY3.526 trillion (approximately USD32.15 billion) in the FY2019 period, which is a 3.4% year-over-year drop from the net sales of JPY3.650 trillion the company recorded in FY2018. The company’s operating profits have also witnessed a sharp fall. The FY2019 period saw Bridgestone C...
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    Bridgestone appoints Gabriel Asbun Group President of Bridgestone Americas
    Bridgestone Corporation has appointed Gabriel Asbun as member of the board and group president of Americas Tire for Bridgestone Americas (BSAM), the tire-maker announced in a press release on 29 January. Asbun will be based in Nashville, Tennessee, and report to Paolo Ferrari. He will succeed Higgins. Gabriel Asbun is currently serving as vice president and senior officer of Bridgestone Corporation and member of the board, CEO and chief operating officer (COO) of Bridgestone Asia Pacific (BSCAP)...
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