Tracking supplier investments and sustainability initiatives in the green EV tire market
How Scope 3 emission reduction targets and OE demands for sustainable EV tires are driving tier-1 supplier investments into capacity expansions, multi-segment product development programs, cross-sector green material partnerships, and next-gen R&D technologies
Demands for tires with sustainable material compositions and a high compatibility with the unique requirements associated with electric drivetrain systems has led to the creation of a new green electric vehicle (EV) tire market with leading tier-1 suppliers ramping up development and commercial availability of the specific tires across vehicle segments (conventional and high-performance), tire segments (season-specific as well as original/aftermarket), and geographical markets.
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