Cadillac to launch ‘BOOK by Cadillac’ subscription service in Los Angeles, Dallas
GM’s premium car unit is also running a pilot project in Munich metropolitan area, Germany
Cadillac has expanded its ‘BOOK by Cadillac’ subscription services to Los Angles, California and Dallas, Texas, effective Monday (13 November), the premium car unit of General Motors (GM) said in a press release. The app-based on-demand vehicle subscription service gives its members access to a range of Cadillac vehicles, for a flat monthly fee with no-long term commitment.
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