ADAS, automation, and autonomy: OEM strategies

OEMs adopt various strategies around product development, technology selection, and collaboration with other OEMs, tier-1 suppliers, and technology players. To gain a competitive advantage in the market, OEMs also offer branding and package options and standard features that improve the attractiveness of their vehicle and technology product offerings.

This report examines the automotive ecosystem, detailing such strategies of major OEMs and the key partnerships within them. Its scope extends further to highlight the technologies at the center of vehicle autonomy as well as the latest initiatives within the sector.

1. Overview
a) Report summary
b) Research scope and methodology
c) Introduction
d) Automation levels
2. OEM analysis
a) Overview
b) BMW Group
c) BYD
d) Ford
e) Geely Group
f) General Motors
g) Honda
h) Hyundai Motor Group
i) Lucid Motors
j) Mercedes-Benz Group
k) NIO
l) Nissan
m) Rivian
n) Stellantis
o) Tata Motors
p) Tesla
q) Toyota Motor Corporation
r) Volkswagen Group
s) Xpeng Motors
3. Conclusion