North America was the world’s second largest automotive market by sales in 2014 with just over 19.4 million units sold, versus 23 million in China and 18.2 million units in Europe. Prolonged weakness in the European market is the main reason behind this region’s positioning in the global ranking, as the European market has contracted from its peak of 22 million units in 2007 down to the 18 million mark over the last three years.
In 2014 North America got back to the 19 million mark around which it floated between 2000 and 2008, when the financial crisis resulted in a collapse of the local market which bottomed out in 2009 at 12.6 million units. The 33% drop in volumes to 12.6 million experienced between 2007 and 2009 represented a significant shock for a region accustomed to annual light vehicle sales volumes of around 19 million.
This shock spurred an overhaul of carmakers’ business models as well as their corporate structures. Therefore, the North American market and, in particular, the US one which accounts for about 80% of the regional sales, approaches the 19-million unit mark under different underlying fundamentals. Significant chunks of excess capacity have been cut at several automotive plants in North America, leading to the end of unhealthy over-discounting in order to secure line saturation and reduce imbalances in inventories.
Back in 2006, incentives of various forms amounted to about a 30% discount on the MSRP (manufacturer’s suggested retail price) for SUVs and pick-up trucks. OEMs operating in North America are much more cautious about their inventory levels as they strive to achieve profitable unit sales rather than purely maintaining market share at all costs. Cash incentives were in the region of USD2,100 to 2,500 in 2011 and 2012, nearly halved from their mid-2000s levels, entailing higher profitability as average transaction prices have also increased.
About this report
This report looks at the IHS Automotive sales and production data for North America; OEM activity and supplier management; recent developments within the supply base; profitability, revenue and costs outlook; and the capital spending and investment momentum of suppliers
The report concludes with over 160 supplier profiles from companies both based in the region and those with a significant presence in North America.
North America macroeconomic overview
Economic review
Economic outlook
North America light vehicle sales review and outlook
Market review
Driving factors and outlook
Automotive industry’s contribution to the economy
Review
Capacity outlook
Imports
Exports
Production mix
Overview of OEMs’ activity and their supply base management
Capacity constraints remain an issue
Intense program activity puts a strain on suppliers
Vehicle recalls a new battleground between OEMs and suppliers
Challenges in meeting Local content targets
General Motors
GM sourcing in North America
Ford
Ford sourcing in North America
Fiat-Chrysler
Chrysler-Fiat sourcing in North America
Toyota
Toyota sourcing in North America
Honda
Honda’s sourcing in North America
Nissan
Nissan sourcing in North America
Hyundai-Kia
Hyundai group sourcing in North America
Volkswagen
Volkswagen sourcing in North America 33
Mercedes
BMW
Other OEMs (Mazda, Fuji Heavy, Mitsubishi, Tesla)
Improved market conditions
Best-selling suppliers in North America
Positive factors for suppliers’ financials
Launch activity
Investment momentum
M&A Activity
Figure 1: North America Light Vehicle Sales (2005–2020)
Figure 2: North America Light Vehicle Production, by Country (2005–2020)
Figure 3: General Motors’ North America production volume by country (2013–2018)
Figure 4: Ford’sNorth America production volume by country (2013–2018)
Figure 5: Fiat-Chrysler North America production volume by country (2013–2018)
Figure 6: Toyota’s North America production volume by country (2013–2018)
Figure 7: Honda’s North America production volume by country (2013–2018)
Figure 8: Nissan’s North America production volume by country (2013–2018)
Figure 9: Hyundai-Kia North America production volume by country (2013–2018)
Figure 10: Volkswagen’s North America production volume by country (2013–2018)
Figure 11: Mercedes’ North America production volume by country (2013–2018)
Figure 12: BMW’s North America production volume by country (2013–2018)
Table 1: Top 15 Automotive suppliers by 2013 North American automotive sales
3M
ABC Group
Aisin Seiki (Mexico)
Aisin Seiki (United States)
Akebono Brake
Alcoa
Alfa
Allison Transmission
Alpine Electronics
American Axle and Manufacturing
Asahi Glass
Autoliv (Mexico)
Autoliv (United States)
Autoneum
Axalta
BASF
Benteler (Mexico)
Benteler (United Sates)
BorgWarner
Bosch (Mexico)
Bosch (United States)
Bridgestone (mexico)
Bridgestone (United States)
Brose (Mexico)
Brose (United States)
Calsonic Kansei (Mexico)
Calsonic Kansei (United States)
Camaco
Clarion
Commercial Vehicle Group
Continental (Mexico)
Continental (United States)
Cooper-Standard
Cooper Tire & Rubber Company
Cummins
Dana
Delphi
Denso
Dow Chemical
DuPont
Dura Automotive
Eaton
Eberspaecher
Exide
Faurecia (Mexico)
Faurecia (United States)
Federal-Mogul
Flex-N-Gate
Freescale Semiconductor
Freudenberg
Fuel Systems Solutions
FXI
Garmin
GECOM
Gentex
Gestamp (Mexico)
Gestamp (United States)
Gibbs Die Casting
GKN (Mexico)
GKN (United States)
Goodyear
Grede Holdings
Grupo Antolin
Harman
Hella (Mexico)
Hella (United States)
Henniges Automotive
Hitachi
Honeywell
Hutchinson (Mexico)
Hutchinson (United States)
IAC
Inalfa
Inteva Global Headquarters
ITW
Johnson Controls
Johnson Electric
JTEKT
Keihin
Key Plastics
Koito
KSPG
Lear
Linamar
Magna
Magneti Marelli
MAHLE (Mexico)
MAHLE (United States)
Mando
Martinrea
Maxwell Technologies
Meritor
Metaldyne
Michelin (Mexico)
Michelin (United States)
Mitsuba (Mexico)
Mitsuba (United States)
Mitsubishi Electric
Modine
Navistar
NHK Spring
Nihon Plast
Nippon Sheet Glass
Nissin Kogyo
Novelis
NSK
NTN
Ogihara
Omron
Parker Hannifin
Philips
Pioneer
Plastic Omnium
PPG Industries
Remy International
SABIC Innovative Plastics
Saint-Gobain
Sanden (Mexico)
Sanden (Unite States)
Schaeffler (Mexico)
Schaeffler (United States)
Shiloh Industries
Showa Corporation
Sirius XM
SKF
Stanley Electric
Stoneridge
Sumitomo Electric
Superior Industries
Takata (Mexico)
Takata (United States)
Tenneco
Texas Instruments
thyssenkrupp (Mexico)
thyssenkrupp (United States)
TI Automotive (Mexico)
TI Automotive (United States)
Toyoda Gosei (Mexico)
Toyoda Gosei (United States)
Toyota Boshoku
Trelleborg (Mexico)
Trelleborg (United States)
TS Tech
Valeo (Mexico)
Valeo (United States)
Visteon
Webasto (Mexico)
Webasto (United States)
Yazaki (Mexico)
Yazaki
ZF (Mexico)
ZF (United States)