Automotive over-the-air (OTA) updates landscape: H1 2024

There has been mainstream market emergence of OTA updates in cars in recent years, primarily precipitated by recall and warranty costs and owing to the rapid development of autonomous cars.

With the amount of software per car continuing to grow, the number of software-related recalls is also projected to grow significantly over the next decade, thus rendering OTA updates even more critical. Moreover, as vehicles become increasingly electric and autonomous, they require ubiquitous, incremental, high-definition map updates in real time, as well as ethernet electrical subsystems that are capable of securely updating all ECUs. OTA updates also have significant economic advantages owing to large cost savings compared with older manual approaches.

This report seeks to:

−Explore software and firmware over-the-air (OTA) update trends as they exist today in the automotive industry and are likely to evolve going forward.

−Provide a perspective on how automotive remote software updates will develop and which segments are the most important.

−Provide a detailed understanding on how various market players, like OTA solution providers and automotive original equipment manufacturers, are collaborating or partnering with embedded electronics companies, internet of things (IoT) platform providers and cybersecurity specialists to improve their OTA capabilities.

−Delve into the advantages and benefits as well as risks and challenges associated with OTA updates as faced by the stakeholders — be it the vehicle owner, software supplier, automotive OEM or the vehicle dealer.