Next-generation seat comfort solutions

Seats are the first touch points for driver and passengers inside a vehicle. Seats play a vital role in ensuring safety and a comfortable mobility experience for all occupants.

Over the years, automakers have introduced new functions and features in seats to enhance seating comfort for occupants. This ranges from more advanced seat structures and adjustment mechanisms to lumbar and massage systems, to seat thermal systems. Nowadays, automakers have started offering seats with sensors that continuously monitor the health and wellbeing of the occupants, and upon detecting any discomfort, automatically trigger corrective measures to make them feel better. 

Automakers are known for offering the most comfortable seats in luxury cars as they can charge for the premium seating experience in such vehicles, unlike in volume-segment vehicles. Luxury cars still set the benchmark in seating comfort for volume cars to follow. Once limited to premium cars, automakers have started offering many seat comfort solutions in volume-car segments, mostly as optional features.

Our latest report on Next-generation seat comfort solutions offers a detailed analysis of technologies that are contributing to enhancing seating comfort in vehicles. The report extensively uses forecasts from S&P Global Mobility, which are true as on Feb. 28, 2024.