Inside General Motors - Sourcing and technology strategy

GM manufactures and sells passenger cars, sport-utility vehicles (SUVs), pickup trucks, and light commercial vehicles under Buick, Cadillac, Chevrolet, and GMC brands. The company also produces engines and other key automotive components and provides a range of automotive financial services.

In 2021, the company launched its fifth brand BrightDrop for selling all electric light commercial vehicles. In addition, GM is a majority owner of Cruise, a start-up it acquired in 2016. Cruise is spearheading GM’s autonomous driving program. In 2020, Cruise launched the Origin autonomous vehicle, which the company plans to use in commercial robo-taxi service in several US cities.

1. Overview
a) Report summary
b) Company structure
c) Strategy
d) Vehicle sales
e) Financial overview

2. Manufacturing
a) Vehicle production
b) Production network
c) Brand and product range

3. Purchasing
a) Purchasing organization
b) New supply chain for battery production facilities
c) Focus on new ESG policy

4. Technology analysis
a) Research and Development
b) Autonomy
c) Software
d) Connected cars
e) Batteries
f) Charging
g) Lightweighting
h) Interiors
i) Lighting
j) Chassis and brakes

5. Conclusion
a) OEM prospects
b) SWOT analysis for suppliers
c) Major suppliers