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Why sunroof demand is going through the roof

Why sunroof demand is going through the roof

Publication Date: 26/11/2021

Sunroofs are one of the few luxury features in vehicles that consumers both aspire towards and are willing to pay extra for. For many years, sunroofs were only offered as optional features on premium vehicles. However, sunroof penetration has increased in the past three decades, and automakers are now offering sunroofs even in mass-produced vehicles.

The biggest advantage of the sunroof is that it makes the vehicle cabin look brighter and more spacious. Occupants of sunroof-equipped vehicles can enjoy sunbeams during the day and starry skies at night.

Panoramic sunroofs, in particular, have large glass panels that give occupants an unobstructed view of the sky. This feeling of openness and spaciousness help occupants feel less claustrophobic, especially during long journeys.

Sunroofs also let fresh air in the cabin (except for fixed panoramic glass sunroofs, which do not have sliding panels) and improve ventilation in the vehicle when driving. This reduces pressure on the vehicle’s air-conditioning system, improving fuel efficiency.

This brand new report, Why sunroof demand is going through the roof, offers an in-depth analysis of the global automotive sunroof system market and key technology trends, as well as challenges and opportunities this niche segment is facing.

The report also discusses key players in sunroof systems and their strategies. In addition, it covers major automotive customers for sunroofs and their sourcing strategy.

1. Overview
a) Report summary
b) Research methodology
c) Key findings

2. Technology analysis
a) Introduction
b) Key technology challenges

3. Market analysis
a) Global demand
b) Regional demand
c) What drives sunroof demand

4. Supplier analysis
a) Overview
b) Webasto
c) CIE Automotive
d) Aisin
e) BAIC
f) Yachio

5. OEM analysis
a) Volkswagen Group
b) General Motors
c) Toyota
d) Honda
e) Hyundai Motor Group
f) BMW Group
g) Daimler
h) Renault-Nissan-Mitsubishi
i) Stellantis
j) Geely Group

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