Applications, levels, and OEM strategy: From ADAS to autonomous

Automotive OEMs have been focusing on improving the safety of their vehicles to address the pervasive issue of traffic crashes, with greater focus on crash avoidance to build upon long standing benefits in crash crashworthiness. This effort is further supported by government regulations, independent safety evaluations such as NCAP, and voluntary commitments by the automotive industry worldwide.

To offer active safety and driver assistance features while maintaining a solid business case, automakers are adopting diverse strategies. Furthermore, as part of the broader plans of deploying semi and highly automated driving vehicles, automotive OEMs are pursuing innovative strategies that enable them to sustainably develop and deploy autonomous vehicle technologies while minimizing risks.

Research scope and methodology

This report outlines and discusses various technologies and strategies adopted by OEMs globally, relative to advanced driver assistance systems (ADAS), automated, and autonomous vehicle driving. It provides a comprehensive study of current and future plans of OEMs and how they are planning to pursue semi and highly autonomous vehicle strategies. The report highlights the packaging strategy of OEMs and how they are bundling different active safety and driver-assistance technologies together as standard or optional features for consumers.

This research encompasses various levels of automation and aims to provide in-depth insights into how the most technologically focused OEMs are participating in the evolution of automation and autonomy in the near and medium term.

The report highlights the ADAS and automated vehicle strategies of the following OEM:

• BMW
• Daimler
• Fiat Chrysler Automobiles
• Ford
• Guangzhou Automobile Group Co., Ltd.
• Geely (Including Volvo)
• General Motors
• Honda
• Hyundai
• Mazda
• NIO
• Nissan
• Tesla
• Toyota
• Volkswagen Group

Table of Contents

1.     Overview

• Introduction
• Research scope and methodology 
• List of definitions and acronyms                                                            

2.     Key findings

3.    Applications and levels 

• Applications
• Common ADAS applications
• Alternative nomenclature for ADAS applications
• Automation Levels
• Difference between Level 2, Level 2+, and Level 3 automated vehicle technologies

4.   OEM strategies in ADAS and autonomy (including ADAS packaging, semiautomated and highly automated mobility strategy, notable partnerships and key developments, and IHS Markit insights)

• Introduction
• Common standard and optional strategies
• BMW
• Daimler
• Fiat Chrysler Automobiles
• Ford
• Guangzhou Automobile Group Co., Ltd.
• Geely (Including Volvo)
• General Motors
• Honda
• Hyundai
• Mazda
• NIO
• Nissan
• Tesla
• Toyota
• VW Group

5.   Conclusion