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Applications, levels, and OEM strategy: From ADAS to autonomous

Applications, levels, and OEM strategy: From ADAS to autonomous

Publication Date: 27/01/2020

Automotive OEMs have been focusing on improving the crash avoidance capabilities of their vehicles to address the pervasive issue of traffic crashes. This effort is further supported by government regulations, independent safety evaluations, and voluntary commitments by the automotive industry worldwide.

In order to offer active safety and driver assistance features while maintaining a solid business case, automakers are adopting diverse strategies. Furthermore, as part of the broader plans of deploying semi and highly automated driving vehicles, automotive OEMs are pursuing innovative strategies that enable them to sustainably develop and deploy self-driving cars while minimizing risks.

Research scope and methodology

This report outlines and discusses various technologies and strategies adopted by OEMs globally, relative to advanced driver assistance systems and automated and autonomous driving. It provides a comprehensive study of current and future plans of OEMs and how they are planning to pursue semi and highly automated driving strategies. The report highlights the packaging strategy of OEMs and how they are bundling different active safety and driver-assistance technologies together as standard or optional features to consumers.

This research encompasses various levels of automation and aims to provide in-depth insights into how the most technologically focused OEMs are participating in the evolution of automation and autonomy in the near and medium term.

Some of the questions answered by the report includes:

  • What kind of ADAS packaging startegies are being adopted by top OEMs?
  • What are the short term and long term plans of OEMs for semi-automated and highly automated driving?
  • How OEMs are collaborating with Mobility as a Service (MaaS) players?
  • What are the key developments happening within the autonoous driving ecosystem?
  • What are the suppliers-OEM strategies for deployment of automated driving technologies?

The automakers along with their ADAS and autonomous stratgies highlighted in this report includes: BMW, Daimler, FCA, Ford, General Motors, Honda, Hyundai, Mazda, Nissan, Toyota, and VW Group.

Table of Contents

1.     Introduction

  • Report scope and research methodology 
  • IHS Markit definitions and acronyms                                                            

2.     Key findings

3.    Applications and levels 

  • Applications
  • Alternative nomenclature
  • Automation Levels                                     

4.   OEM strategies in ADAS and autonomy (including ADAS packaging, semiautomated and highly automated mobility strategy, notable partnerships and key developments, and IHS Markit insights)

  • Introduction
  • BMW
  • Daimler
  • Fiat Chrysler Automobile (FCA)
  • Ford
  • General Motors (GM)
  • Honda
  • Hyundai
  • Mazda
  • Renault
  • Nissan
  • Toyota
  • Volkswagen Group                                                             

5.   Conclusion

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