AutoTechInsight
Automotive industry is currently experiencing a trend-shift, wherein OEMs continue to distinguish themselves from competitors, resulting in automotive HMI becoming more and more crucial for OEMs to achieve this goal. Owing to the continuous adoption of advanced technology, user interface will not only be a major distinguishing factor influencing consumer's decision but will also be a core component of the brand’s identity.
In recent years we have seen growing emphasis placed on the role of automotive user interfaces by OEMs, in part they represent a major opportunity to differentiate.
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