Mobility as a Service

Mobility as a Service

Publication Date: 26-Sep-2017

The shared use of vehicles has been available for decades, but ubiquitous connectivity has carried these business models into the 21st century under the label of mobility services. Perceived in the past as expensive or inconvenient, smartphones and cloud platforms now enable flexible, alternative use of cars as a product and are establishing mobility as a service and transforming personal mobility and the automotive, transportation, and technology industries.

This report analyzes the current landscape of mobility services today; discuss significant activity at the cross section of the automotive and technology industries; explore current and future technology enabling and enhancing mobility services; assess the regulatory environment impacting mobility services; discuss mobility-as-a-service use cases and their evolution into autonomous mobility; evaluate success factors for mobility segments and mobility providers; and explore the impact of mobility services on the automotive industry.

Defining mobility

This table defines the main segments of new mobility services, some of which have been available for many years and others that formed more recently and grew significantly during the last several years.


Mobility definitions
Ride-hailing Request made through a digital platform for an individual or pooled trip. The ride-hailer is a passenger.
Ride-sharing Request made through a digital platform for a carpooling trip, either commuting or longer distance. The requester is a passenger.
Fleet car-sharing Rental of a vehicle through a digital platform from a distributed or central fleet, generally for periods of minutes, hours, or days. The renter is the driver.
Peer-to-peer car-sharing Rental of a vehicle through a digital platform from a private individual, generally for periods of hours or days. The renter is the driver.


Due to these complex market conditions and converging industry mega-trends, the market potential of driverless mobility services is difficult to forecast. The final chapter of this report explores a simple workflow to size the market for driverless mobility services in 2035 and 2040.

In addition, IHS Markit has completed a landmark study called Reinventing The Wheel that explores the interplay of these three industry mega-trends—mobility services, autonomous driving, and electric vehicles—and the long-term impact to the automotive, energy, and chemical industries. For more information, please contact IHS Markit.

Executive Summary


Mobility Business Models

Current Car Mobility      
Fleet vs Private Vehicles             
Mobility Business Models          
Current Car Mobility Impact       

Mobility Segments

Shared Vehicle Summary           
Autonomous Shuttles  
Other Sharing Segments             

Industry Activity

Automotive Suppliers  
Technology Companies                

Mobility Technologies

Technologies Impacting Shared Vehicle Use      
Current Technologies   
Emerging Technologies               
Future Technologies     


Regulatory Summary    
Czech Republic
Hong Kong        
South Korea     

Mobility as a Service

Perspectives on Mobility as a Service    
Use Cases in Mobility as a Service           
Driverless Evolution of Mobility Services

Success in Mobility Services

Success for Mobility Segments
Success for Mobility Providers  

Mobility Impact on Automotive

Impact of Mobility as a Service  
Future Mobility Outlook & Revenue Scenario    

Jeremy Carlson

Jeremy Carlson is a Principal Analyst and Manager with IHS Markit in the areas of autonomous driving, mobility and automotive technology. He has worked in automotive electronics market research and analysis with a focus on driver assistance, sensors, autonomous vehicles and mobility in the analyst role and has presented numerous times at industry events and conferences on a variety of topics in addition to supporting journalists and media worldwide. Jeremy’s primary areas of focus include automated and autonomous driving and new mobility resulting from years of experience in advanced driver assist systems, technologies and sensors. Complementary research includes technical topics, regulation and legislation, and the deployment of new technologies. He has worked with a number of OEM and supplier companies in supporting both syndicated and custom analysis to support critical decisions that shape the automotive and transportation business landscape.

Jeremy joined IHS Markit in 2010 and now leads the Autonomous Driving practice for IHS Automotive in addition to being a key contributor to emerging mobility topics.

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