This presentation was given at Car HMI USA 2017 in Dearborn Michigan by Mark Boyadjis and includes:
Mark C. Boyadjis is a principal analyst and manager of Automotive User Experience. His responsibilities include management and analysis of the global HMI research spanning automotive displays, controls, speech recognition, haptics, touch, and emerging HMI innovations in gesture and augmented reality. His insights extend to HMI design and usability as well, through an extensive background in vehicle testing and usability constructs. Mark is an often-quoted expert in his field and has presented on behalf of IHS Automotive at several forums. He has led projects and research that have aided many Automakers, Tier One, and Tier Two suppliers in designing, implementing, and executing strategic automotive technology goals in core product lines and on global scale.
Mark holds a Master’s of Science in Management of Technology (MS MOT) from the Technological Leadership Institute at the University of Minnesota’s College of Science and Engineering, as well as a Bachelor of Science in Economics and Business Management from the University of Minnesota’s Carlson School of Management.
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