Supplying Hyundai Kia

Supplying Hyundai Kia

Publication Date: 23-Apr-2018

Hyundai and Kia are still heavily reliant on a series of core suppliers operating within the Hyundai Motor Group (HMG). As the OEMs have extended their respective global manufacturing footprints, they have displayed an overwhelming preference for using these suppliers as they too have expanded their respective manufacturing networks. Where these internal suppliers cannot deliver the required parts, the OEMs have further demonstrated a preference for working with other South Korean companies, to the detriment of other national and international suppliers.

Hyundai has announced that it is expecting profit and related sales to stagnate over the last two years. To maintain the market momentum seen over the past five years, the OEMs have noted that it will be critical to improve vehicle quality and increase fuel economy by developing technologies within these areas, together with wholly individual technologies which increase overall desirability. Suppliers within HMG have some expertise with technology development, but despite recent investment across the global R&D network, Hyundai and Kia do not have the capacity to deliver each and every ground-breaking function and feature.

Supplying Hyundai Kia reviews all areas of activity across the two OEMs, including best-selling models, platform usage, related production strategies, quality, supply chain, and areas of technology development. Using this information, it should be possible to understand in which areas Hyundai and Kia will be looking to apply new and innovative technologies and the areas where suppliers can plan to carry out future technology investigations which could prove of interest to the OEM.

To support this, Supplying Hyundai Kia outlines how the internal supply chain is arranged, the overall supplier selection process, related information covering the internal development process and the potential for securing new and repeat business. If your company is interested in doing business with the fifth-largest automotive group, this report should prove invaluable in helping to define a successful business strategy.


Global light vehicle sales              

Financial data    

Financial overview          


Product strategy

Company history and strategy review   


Major model programmes

Hyundai Kia - Top 10 best-selling models              

Hyundai Avante               

Kia Rio  

Hyundai Verna

Hyundai Tucson               

Hyundai Sonata               

Kia Sportage      

Hyundai Santa Fe            

Kia Optima         

Kia K3   

Hyundai i30        


Vehicle platforms

Platform strategy            

Hyundai Kia - Top 10 most used platforms           











Component sharing       

Volume planning             


Production strategy

Production strategy overview   

Hyundai Kia - Top 10 production plants  

South Korea      

United States   


Czech Republic and Slovakia       





Internal supply network              

Modularisation strategy               

Supplier parks  

Cluster of reference      

Strategies for manufacturing efficiency                


Purchasing strategy

Purchasing strategy overview   

Levels of vertical integration and outsourcing    

Purchasing organisation               

Purchasing offices          

Key purchasing personnel           

Purchasing budget         


Supplier selection

Supply base development          

Major and strategic suppliers    

Supplier evaluation criteria         

Working with Hyundai Kia           


Global sourcing

Policy and plans               






Pricing policy

Cost reduction strategies            

Raw material price management             

Payment terms                


Quality management

Quality level      

Quality management systems   

Supplier integration into product development                

Management of suppliers and sub-suppliers      

Supplier awards               



Technological positioning            

Areas of focus  

R&D organisation            

R&D spending  

Access to supplier technology   

Approach to alternative fuels, electrification and fuel cells           

Special vehicle development     

Forward model programmes     



Jurgen Grimm, Hyundai               

Jae Mo (Jaison) Yang, Hyundai  


Supplier Relationship survey

Introduction to the SuRe index


Executive summary       

Performance review - Hyundai Kia          

2014 SuRe survey results             

Profit potential                



Pursuit of excellence     


SuRe by region

SuRe by company size  


SWOT analysis

SWOT analysis - Hyundai Kia       

Global footprint - Hyundai Kia   


Major suppliers (by vehicle programme, model year)

2017 Kia Forte   

2016 Hyundai Elantra     

2016 Hyundai Tucson     

2016 Kia Sportage           

2015 Hyundai Sonata     

2015 Hyundai i20

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