AutoTechInsight
Supplying Mercedes-Benz
Access an OEM’s purchasing strategy, production forecasts, global footprint, supplier relations experiences, and SWOT (strength, weakness, opportunity, and threat) analysis
OEMs’ sourcing, investment, and production strategies are molded by a complex mix of interdependent factors, ranging from the outlook of local demand, trade tariffs, and supply base availability to OEMs’ technological and platform strategies. As the supply base becomes increasingly global, new opportunities are emerging for OEMs to optimize their sourcing cost structure by tapping suppliers in cost-competitive countries. In addition, the deployment of new modular vehicle platforms creates significant economies of scale for OEMs. This affects current sourcing structures, raising the risks for suppliers to win big or lose big, and even threatens the very existence of some component manufacturers.
IHS Automotive’s OEM Strategy Service provides insight, context, data, and analytics on OEM sourcing and production strategies and analysis of local supply base development in various regions and countries.
OEM strategists and planners use the service to:
- Benchmark their sourcing strategies
- Understand their sourcing potential in emerging countrie
Supplier strategists and planners use the service to:
- Monitor the sourcing and platform outlook of their current customers
- Decipher key sourcing patterns and strategies of new ones
About this report
Daimler has refocused the Mercedes-Benz brand on its traditional premium position in the market. This translates to improvements in product quality and customer care while paying due regard to production costs and product pricing. The company considers that it can win appreciation from customers by targeting six factors. In Daimler’s terminology, these involve product elegance, value, authenticity, and leading technology, all of which should be implemented with a focus on consumers and by generating a sense of fascination. Daimler is looking to expand sales in all of its major markets.
The company's "Mercedes-Benz 2020" growth strategy has at its core the goal of ensuring the company's core Mercedes-Benz Cars returns to its previous position as the world's number one premium passenger car brand. This bold strategy is aimed at seeing Mercedes-Benz return to being the global number one in terms of brand image, product range, unit sales, and also profitability. Mercedes-Benz Vans aims to achieve further profitable growth also outside its present markets and market segments with the "Vans goes global" strategic initiative. In all divisions, we are increasingly utilising innovations on the interface to digital technologies. The company also has an EBIT in relation to revenue target metric of 10% for Mercedes-Benz Cars and 9% for Mercedes-Benz Vans.
Overview
Global light vehicle sales
Financial data
Financial overview
Product strategy
Company history and strategy review
Strategy Review
Major model programmes
Mercedes-Benz - Top 10 best-selling models
Mercedes-Benz C-Class
Mercedes-Benz E-Class
Mercedes-Benz GLC
Mercedes-Benz GLA
Mercedes-Benz A-Class
Mercedes-Benz Sprinter
Mercedes-Benz CLA-Class
Mercedes-Benz M-Class (GLE-Class)
Mercedes-Benz B-Class
Smart fortwo
Mercedes-Benz S-Class
Vehicle platforms
Platform strategy
Mercedes-Benz - Top 10 most used platforms
MRA MID-SIZE
MFA
W164/V251/W166
NCV3
W212
Edison
NCV2
W222
Canter
Component sharing
Volume planning
Production strategy
Production strategy overview
Daimler - Top 10 production plants
Germany
United States
China
Hungary
Spain
France
South Africa
Mexico
India
Russia
Poland
Brazil
Argentina
Malaysia
Thailand
Indonesia
Finland
Internal supply network
Modularisation strategy
Supplier parks
Cluster of reference
Strategies for manufacturing efficiency
Purchasing strategy
Purchasing strategy overview
Levels of vertical integration and outsourcing
Purchasing organisation
Purchasing offices
Key purchasing personnel
Purchasing budget
Supplier selection
Supply base development
Major and strategic suppliers
Supplier eligibility
Supplier evaluation criteria
Working with Mercedes-Benz
Global sourcing
Policy and plans
EMEA
NAFTA
APAC
LATAM
Pricing policy
Cost reduction strategies
Raw material price management
Payment terms
Quality management
Quality level
Quality management systems
Supplier integration into product development
Management of suppliers and sub-suppliers
Supplier awards
Technology
Technological positioning
Areas of focus
R&D organisation
R&D spending
Access to supplier technology
Approach to alternative fuels, electrification and fuel cells
Forward model programmes
Autonomous Driving
Connectivity
Shared Mobility
Interviews
Dr. Klaus Zehender, Mercedes-Benz
Rolf Geisel, Friedrich Boysen
Supplier Relationship survey
Introduction to the SuRe index
Methodology
Executive summary
Performance review - Mercedes-Benz
2016 SuRe Results
Profit potential
Organization
Trust
Pursuit of excellence
Outlook
SuRe by region
SWOT analysis
SWOT analysis - Mercedes-Benz
Global footprint - Mercedes-Benz
Major suppliers (by vehicle programme, model year)
2017 Mercedes-Benz E-Class Coupe
2017 Mercedes-Benz E-Class (Assembled in Beijing, China)
2016 Mercedes-Benz C-Class Coupe
2016 Mercedes-Benz E-Class
2016 Mercedes-Benz Metris
2016 Mercedes-Benz GLE Coupe
2015 Smart ForFour
2015 Mercedes-Benz GLC-Class
2014 Mercedes-Benz GLA-Class
2014 Mercedes-Benz C-Class
2014 Mercedes-Benz C-Class
2014 Smart fortwo
From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.
Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.
AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.
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