Head-up display—driving the new-age car cockpit

Head-up display—driving the new-age car cockpit

Publication Date: 18-Apr-2022

About this report

HUD is a projection technology or a virtual transparent display of information that does not require users to look away from their usual viewpoints. Critical driving-related information, such as speed, safe distance warnings, or navigational data, is directly projected within the driver’s field of vision (FOV) and at a distance that does not require the eyes to significantly refocus.

This report provides a detailed understanding of automotive head-up display (HUD) technologies, their types, an in-depth global and regional demand outlook, and insight into the supply chain and core market drivers. Additionally, the report also highlights findings on consumer preferences toward HUDs as reflected by the 2021 IHS Markit HMI Consumer Survey.

1. Overview
a) Report summary
b) Research methodology
c) Key findings
d) HUD evolution—key milestones

2. Technology analysis
a) Overview
b) HUD types
c) Rise of AR-HUD
d) Demand by GUI type
e) Demand by display technology type
f) Recent technological developments

3. Market analysis
a) Market drivers
b) Global demand
c) Regional demand
d) Demand by vehicle segment
e) Global market size
f) Consumer preferences

4. Supply chain dynamics
a) Top HUD suppliers
b) Emerging AR-HUD suppliers
c) OEM sourcing strategies
d) Tier-1 supplier profiles

From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.

Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.

Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

Click here to see the full list of our services and how each one can help you with your key decision making

preload preload preload preload preload preload