AutoTechInsight
Head-up display—driving the new-age car cockpit
This report provides a detailed understanding of automotive head-up display (HUD) technologies, their types, an in-depth global and regional demand outlook and core market drivers. Additionally, the report also highlights findings on consumer preferences toward HUDs as reflected by the 2021 IHS Markit HMI Consumer Survey.
About this report
HUD is a projection technology or a virtual transparent display of information that does not require users to look away from their usual viewpoints. Critical driving-related information, such as speed, safe distance warnings, or navigational data, is directly projected within the driver’s field of vision (FOV) and at a distance that does not require the eyes to significantly refocus.
This report provides a detailed understanding of automotive head-up display (HUD) technologies, their types, an in-depth global and regional demand outlook, and insight into the supply chain and core market drivers. Additionally, the report also highlights findings on consumer preferences toward HUDs as reflected by the 2021 IHS Markit HMI Consumer Survey.
1. Overview
a) Report summary
b) Research methodology
c) Key findings
d) HUD evolution—key milestones
2. Technology analysis
a) Overview
b) HUD types
c) Rise of AR-HUD
d) Demand by GUI type
e) Demand by display technology type
f) Recent technological developments
3. Market analysis
a) Market drivers
b) Global demand
c) Regional demand
d) Demand by vehicle segment
e) Global market size
f) Consumer preferences
4. Supply chain dynamics
a) Top HUD suppliers
b) Emerging AR-HUD suppliers
c) OEM sourcing strategies
d) Tier-1 supplier profiles
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