Supplying General Motors

Supplying GM reviews what changes have been made throughout the company in order to lay a foundation for its plan-in-progress, primarily from the perspective of how the company is aiming to reposition itself from a global company split into regions, to a global company building global products. This coverage includes how production strategies are being put in place to maximise both local and global efficiencies, and how those facilities will fit into the new global structure. Additionally, the report details how GM will look to increase the role of a centralized purchasing office as it looks to put in place an increased number of global supply contracts in order to fully leverage the OEM’s global buying power.

Further sections of the Supplying GM report cover such areas as the products, systems and materials General Motors is developing at a series of new technology centres around the world, the largest of which is based in China – now the carmaker’s largest single market. The research details how this push for new technology will be of vital importance to GM as it attempts to win and maintain market share around the world, while the company ‘learns’ how to quickly incorporate and deliver these new technologies to eager customers.

General Motors is a company in transition. Supplying GM outlines and analyzes the changes and  strategies being defined and implemented across the company as it looks to redefine itself in terms of  efficiency, quality and cost, and what this will mean for GM as it looks to the future.

This report is available to OEM Strategy Service subscribers

Overview

Global market overview   
Financial data   
Financial overview  

Product Strategy   

Company history and strategy review   
Major model programmes   
1. Buick Excelle   
2. Chevrolet Silverado   
3. Chevrolet Cruze  
4. Chevrolet Malibu 
5. Chevrolet Equinox
6. Buick Envision
7. Chevrolet Spark 
8. Chevrolet Aveo 
9. GMC Sierra 
10. Chevrolet Trax 

Vehicle Platforms  

Platform strategy   
Major platforms 
1. DELTA/D2XX   
2. K2XX   
3. GAMMA/G2XX  
4. EPSILON/E2XX   
5. THETA/TE  
6. Lambda  
7. MINI/M2XX  
8. ALPHA/A2XX 
9. 31XX/32XX
10. C1XX
Component sharing 
Volume planning  

Production Strategy   

Production strategy overview   
Manufacturing network  
United States   
China   
Mexico   
South Korea 
Germany, Poland, Spain, UK   
Brazil   
India   
Canada   
Internal supply network   
Modularisation strategy   
Supplier parks   
Cluster of reference   
Strategies for manufacturing efficiency    

Purchasing Strategy   

Purchasing strategy overview   
Levels of vertical integration and outsourcing   
Purchasing organisation   
Purchasing offices   
Key purchasing personnel   
Purchasing budget  

Supplier Selection 

Supply base development  
Major and strategic suppliers  
Supplier eligibility   
Supplier evaluation criteria   
Working with General Motors   

Global Sourcing   

Policy and plans   
NAFTA (GM North America)       
APAC (GM International, including China JVs)   
EMEA (GM Europe)   
LATAM (GM South America)   

Pricing Policy 

Cost reduction strategies   
Raw material price management   
Payment terms   

Quality Management   

Quality level   
Quality management systems   
Supplier integration into product development   
Management of suppliers and sub-suppliers  
Supplier awards   

Technology   

Technological positioning   
Areas of focus   
R&D organisation   
R&D spending   
Access to supplier technology   
Approach to alternative fuels, electrification and fuel cells   
Special vehicle development   

Forward Model Programmes   

Interview   

Kim Brycz, Executive Director and Global Lead, Global Product Purchasing, General Motors   

Supplier Relationship Survey   

Introduction to the SuRe Index   
Methodology  
Executive summary  
Performance review – General Motors 
2014 SuRe survey results  
Top of the ranking: Trust and future potential drive harmony  
Middle of the ranking: OEMs push cost reduction   
Bottom ranking: Cost overrules quality  
Profit potential   
Organization  
Trust  
Pursuit of excellence   
Outlook    10
SuRe by region   
SuRe by company size   

SWOT Analysis  

Global Footprint   

Major Suppliers  

BUICK Verano [2015] (SHENYANG, CHINA) GLOBAL DELTA/D2XX D2SB   
CADILLAC CT6 [2015] (HAMTRAMCK, UNITED STATES, OMEGA, O1SL)   
CHEVROLET Cruze [2015] (LORDSTOWN, UNITED STATES, GLOBAL DELTA/D2XX, D2LC)  
CHEVROLET Volt  [2015] (HAMTRAMCK, UNITED STATES, GLOBAL DELTA/D2XX, D2JCI)   
GMC Acadia [2016] (SPRING HILL, UNITED STATES, CHI, C1UG)   
OPEL/VAUXHALL Astra [2015] (ELLESMERE PORT, UNITED KINGDOM,
GLOBAL DELTA/D2XX, D2JO)   

Future Model Programmes by Nameplate  

Figures

Figure 1: Global light vehicle production, 2013-2021 
Figure 2: GM World Sales by Brand, 2013-2021   
Figure 3: Shanghai GM introduced the third-gen Buick Excelle in March 2015   
Figure 4: Chevrolet Silverado & GMC Sierra Sales 2009 -2021  
Figure 5: Chevrolet J400 2016 Chevrolet Cruze  
Figure 6: Chevrolet Cruze Sales in Top Ten Markets 2012 - 2021
Figure 7: Chevrolet Cruze Production by Plant 2012-2016-2021 
Figure 8: 2016 Chevrolet Malibu 
Figure 9: 2016 Chevrolet Equinox  
Figure 10: Buick Envision Sales by Country
Figure 11: 2016 Chevrolet Spark 
Figure 12: Chevrolet Spark Sales by Country 
Figure 13: Chevrolet Spark Production by Plant 
Figure 14: 2014 Chevrolet Aveo (Sonic)
Figure 15: Chevrolet Aveo Sales by Countryl.   
Figure 16: Global Delta/D2XX Production by Brand & Nameplate
Figure 17: 2017 Cadillac XT5  
Figure 18: 1 Millionth Chevrolet Cruze 
Figure 23: Sean Liang, GM China   
Figure 24: Katherine Worthen, GM Europe   
Figure 25: Main building of the Warren Technical Center   
Figure 26: Magnesium components developed at the Advanced Technical Center in Shanghai, China   
Figure 27: GM do Brasil developed the Chevrolet Onix, launched in 2012   
Figure 28: The 2017 Chevrolet Bolt EV with chassis and battery pack   
Figure 29: 2016 Chevrolet Caprice PPV   
Figure 30: The Buick Avista concept could serve as the basis for a four-door saloon and two-door convertible   
Figure 31: The Opel GT Concept has hidden door handles and no exterior wing mirrors   
Figure 32: Kim Brycz, General Motors   
Figure 33: OEM Supplier Relations - Top of the Ranking   
Figure 34: OEM Supplier Relations - Middle of the Ranking   
Figure 35: OEM Supplier Relations - Bottom of the Ranking  
Figure 36: OEM Supplier Relations - North America   
Figure 37: OEM Supplier Relations - Europe   
Figure 38: OEM Supplier Relations - Asia  

Tables

Table 1: Key financial performance values for General Motors Corporation  
Table 2: General Motors Top 10 best-selling global models (by Sales Parent, Global Nameplate) 2004-2009-2014-2019   
Table 3: Chevrolet Cruze global sales (by Sales Brand, Global Nameplate) with segment competitors 2010-2019   
Table 4: Chevrolet Silverado and GMC Sierra global sales (by Sales Brand, Global Nameplate) with light-duty segment competitors 2010-20   
Table 5: Chevrolet Malibu global sales (by Sales Brand, Global Nameplate) with segment competitors 2010-2019   
Table 6: Chevrolet Aveo global sales (by Sales Brand, Global Nameplate, Sales Nameplate) 2010-2019   
Table 7: Buick Excelle sales, Greater China region (by Sales Parent, Sales Brand, Bodytype) with segment competitors 2011-2019   
Table 8: Opel Corsa sales (by Sales Brand, Global Nameplate) with segment competitors 2010-2019   
Table 9: Chevrolet Equinox sales, North America region (by Sales Parent, Sales Brand) with segment competitors 2010-2019   
Table 10: Opel Astra sales, Europe (by Sales Parent, Sales Brand) with segment competitors 2010-2019   
Table 11: Chevrolet Spark global sales (by Sales Brand, Global Nameplate, Sales Nameplate) with segment competitors 2010-2019   
Table 12: General Motors’ Recent Platforms   
Table 13: General Motors Top 10 most used platforms (by Sales Parent) 2004-2009-2014-2019   
Table 14: General Motors Global Top 10 production plants with annual output (by Sales Parent and Country) 2004-2009-2014-2019   
Table 15: General Motors’ United States plants   
Table 16: General Motors’ dedicated press locations in the United States   
Table 17: General Motors’ dedicated powertrain locations in the United States   
Table 18: General Motors’ component assembly locations in the United States   
Table 19: Chevrolet Bolt forecast Global sales (versus BMW i3, Nissan Leaf) 2010-2019   
Table 20: Recent GM recalls   
Table 21: Automotive sales of SuRe Index survey repondents   
Table 22: SWOT Analysis - General Motors  
Table 23: BUICK Verano [2015] (SHENYANG, CHINA, GLOBAL DELTA/D2XX, D2SB)   
Table 24: CHEVROLET Cruze [2015] (LORDSTOWN, UNITED STATES, GLOBAL DELTA/D2XX, D2LC)   
Table 25: CHEVROLET Volt  [2015] (HAMTRAMCK, UNITED STATES, GLOBAL DELTA/D2XX, D2JCI)   
Table 26: GMC Acadia  [2016] (SPRING HILL, UNITED STATES, CHI, C1UG)   
Table 27: OPEL/VAUXHALL Astra [2015] (ELLESMERE PORT, UNITED KINGDOM, GLOBAL DELTA/D2XX, D2JO)   
Table 28: GM Future Model Programmes by Nameplate