A byte of the Apple (Car) - Is Project Titan set to rule the autos world?

Corporate developments

While Apple is yet to confirm or deny exploring vehicle development under the codename Project Titan, also referred as Chromium, a vast array of automotive stakeholders and commentators have been inquisitive of what may materialize from the so-called ‘Apple Car’.

Due to the secrecy around its venture into automotive, a lot remains unknown or unconfirmed about the project from the manufacturing location(s), potential partners, and projected volume.

But IHS Markit’s expert analysts attempt to answer the key questions revolving around the vehicle, including when will the car go into production—if ever—and what will it look like?

Who is likely to partner with Apple to manufacture the car en masse and, importantly, what technologies will it include from automation to V2X?

Tune into this week’s episode to unearth Project Titan and find out the full details in IHS Markit’s Imagining the ‘Apple Car’ report.


  • Jeremy Carlson, autonomy expert at IHS Markit
  • Brian Rhodes, Connected Car & Vehicle Experience manager at IHS Markit
  • Matteo Fini, vice president of Automotive Supply Chain and Technology and Aftermarket at IHS Markit

We’d love to hear your thoughts on this episode at our autology@ihsmarkit.com email, and you can find out much more across the autotechinsight.ihsmarkit.com website.

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