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Imagining the ‘Apple Car’

Imagining the ‘Apple Car’

Publication Date: 27/10/2021

Shrouded in both secrecy and rumor, IHS Markit analyzes what components and technologies are likely to be included in the tech giant’s much anticipated next chapter in automotive.​

​While Apple is yet to confirm or deny exploring vehicle development under the codename Project Titan, also referred as Chromium, a vast array of automotive stakeholders and commentators have been inquisitive of what may materialize from the so-called ‘Apple Car.’

Due to the secrecy around Apple’s car venture, a lot remains unknown or unconfirmed about the project from the manufacturing location(s), potential partners, and projected volume.

This report is solely based on review of publicly available sources and IHS Markit Supply Chain and Technology analysts’ perspectives that may eventually be disproven by facts.​

1. Overview
a) Research note
b) Timeline of events

2. Key questions
a) Will the car go into production?
b) What will it look like?
c) When will it launch?
d) Full or partial vehicle development?
e) What’s in it for an Apple partner?

3. Technology analysis
a) Autonomy—Applications
b) Autonomy—Sensors and perception
c) Chassis
d) Connectivity—Apps
e) Connectivity—V2X
f) E-mobility—Battery
g) E-mobility—Propulsion system
h) Interior
i) Lighting—Exterior
j) Lighting—Interior
k) Materials and body structure
l) Semiconductors
m) Software
n) Thermal
o) UI/UX—AR-HUD
p) UI/UX—Displays

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Services coverage include:

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  • Interior Comfort and Passive Safety
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  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

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