The sound of music – The best and upcoming in-vehicle audio tech

Technology Trends

Does branded audio necessarily mean premium audio?

This week on Autology, IHS Markit experts discuss what defines a good sound system and how the trend of branded audio from the likes of Beats and Bose is set to grow as car buyers look more towards an ‘improved’ in-vehicle experience.

The episode also reveals what upcoming audio technologies the industry is developing, such as incorporating microphones for “Conversation Enhancement” and even speakerless sound systems installed into the cabin’s seats and roof liner.

Tune in to find out more about these added features and whether or not they will drive up the cost of your vehicle.

For further information and forecasts on the components and technologies mentioned in this podcast, please visit AutoTechInsight’s UI/UX Service landing page.


  • Aaron Dale, connected car and UI/UX expert at IHS Markit
  • Anna Buettner, connected car and UI/UX expert at IHS Markit

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