From ADAS to autonomy: The strategic moves shaping the future of automakers

The development of highly automated driving features has significantly evolved over the years. The emergence of AI-driven systems marks a notable trend in the development of autonomous vehicles.

Automotive manufacturers are in a race to distinguish themselves in the fast-evolving landscape of advanced driver assistance systems (ADAS) and autonomous driving technologies. As competition intensifies, original equipment manufacturers are adopting diverse strategies to integrate these features, ranging from enhancing safety and convenience with ADAS to pushing the boundaries with fully autonomous capabilities.