Significance of the thriving automotive apps ecosystem

To reinforce the digital lifestyle of car users, automakers and tier 1 suppliers accelerate building dedicated automotive apps and native app stores that complement smart and connected cockpits.

Digitization in our daily lives has transformed the world around us with high-speed cellular networks and the ubiquity of connected devices — be it TVs, smartphones, watches or consumer electronics. This exponential boom in the digital lifestyle mirrors the automotive industry with the soaring volumes of connected cars. Prospective new buyers, especially Gen-Z who are accustomed to using digital applications, crave for a seamless user experience inside their vehicles. Automakers recognize the increasing popularity of automotive apps and the need for a native app store to serve the evolving appetite of consumers.