Futuristic concepts stirring up the rear-seat entertainment market

AutotechInsight Analysis Monthly

Modern infotainment features for rear-seat passengers are rapidly evolving as automakers rush to unveil innovative concepts with an aim to serve car users' rising fascination with cutting-edge features and technologies.

New-car buyers desire bigger, and more advanced displays, and high-quality audio for music and streaming as the overall in-car entertainment quotient is on the rise. To attract customers' attention by way of differentiation, automakers around the world are introducing innovative entertainment features in their cars. Such a trend is not just about the driver and the front passenger anymore, but a lot of focus is on the rear seat, ensuring occupants that often consist of families get a variety of entertainment choices on the move.

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