Greater China races ahead in adoption of unbranded high-tech acoustics system

AutotechInsight Analysis Monthly

The acoustic market is predominantly branded and catered by well-known global brands, and is witnessing a demand for high-tech unbranded systems as a new breed of suppliers look to gain market share.

In the last decade, the automotive industry has seen most of the features inside the cabin taking huge technological leaps, including the audio systems, primarily led by greater connectivity. While demand for in-car entertainment has been as old as the industry, a high-quality sound system is now a prerequisite for car buyers as they are intensely focused on a superior entertainment experience. The modern acoustic system has been gaining prominence, thanks to the advancement of infotainment systems and the progress of voice assistant solutions, along with self-driving capabilities.

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