ADAS evolution in India: a surge in vehicle tech and its market implications

Navigating the roadmap of vehicle equipped with ADAS technology in India from 2022 to 2035 reveals a landscape shaped by key drivers and challenges, as depicted in the accompanying chart. The surge in consumer awareness regarding the benefits of ADAS, coupled with intensified competition among automakers, is poised to drive a significant uptick in adoption. This trend aligns with the ongoing premiumization of cars, where consumers increasingly seek cutting-edge features as part of their driving experience. Furthermore, as India accelerates its transition to electric vehicles (EVs), ADAS is becoming an integral component of this paradigm shift, reflecting the interconnected evolution of technology within the automotive sector.

In the rapidly evolving landscape of automotive technology, the global push toward autonomy has been fueled by a combination of mandatory regulations in Europe and strategic national priorities in Mainland China. As the automotive industry undergoes a transformative shift, advanced driver assistance systems (ADAS) and automated driving technologies are at the forefront of this revolution. S&P Global Mobility estimates that by 2035, the market for automated vehicles will witness a surge, with Level 2 and Level 2+ technologies capturing a significant share of sales. Interestingly, the traditional Level 0 technologies, representing manual driving without automation, are gradually giving way to the advancements in automation, constituting only one-third of the market share by 2035.