Understanding consumer mindset for automotive displays

AutotechInsight Analysis Monthly

In the most comprehensive survey conducted worldwide, S&P Global Mobility’s 2023 Human-Machine Interface (HMI) Consumer Survey provides key insights on consumers' interest in digital cockpits.

The global automotive industry is currently undergoing a significant transformation with the digitization of cockpits. Digital technologies and software have revolutionized these spaces with advanced features that are not only essential but also key influencers in vehicle purchase decisions. This trend has prompted automakers to continuously innovate and equip their cabins with these advanced features to gain a competitive edge in an intensely competitive market.

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