Which car features are worth the money? Consumers weigh in on human-machine interface tech

AutotechInsight Analysis Monthly

The S&P Global Mobility Annual Human-Machine Interface (HMI) Consumer Study of 2023 reveals key insights into customers' preferences toward the most desired features and their readiness to pay for these services

Increasing digitization and rapidly advancing connectivity have enabled passenger car cockpits toward a giant technological leap. The profound focus on personalization and user-friendly features, with the growing use of software, promises greater in-car entertainment, convenience, comfort and a unique user experience. Car owners crave different attributes and are willing to pay for customization, providing limitless opportunities to automakers.

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