Is the vehicle-data brokerage business sustainable?


Wejo’s and Otonomo’s unexpected collapse serves as a reality check to the vehicle-data industry and has sobered the lofty monetization projections issued just half a decade ago.

Data has received increasing attention in the automotive industry over the last five to 10 years, alongside the expansion of connected-vehicle fleets and the digital-services ecosystem. More global players have placed data on the top of their strategic agendas as they prepare to engage in new data-driven business models. Additionally, the software-defined vehicle and its always-on connectivity have made it possible to monetize data and services throughout a vehicle’s life cycle.

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