A review of automotive marketplaces
GM shutting down its Marketplace has prompted questions about the direction OEMs should take in order to sustain usage
Earlier this year, General Motors (GM) reportedly shut down its in-vehicle “Marketplace.” The service, launched in 2017, was the automotive industry’s first in-car e-commerce platform allowing customers to order food and beverages, pay for fuel, and reserve a table at a restaurant, among other services.
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