Porsche Ventures invests in China-based digital content startup iMaker


The investment is aimed at understanding new consumer behavior and trends of young Chinese customers

Porsche Ventures has invested in the technology company iMaker, it said in a press release on 18 October. Porsche, through its investments into technology focused companies such as iMaker, is looking to transform and further expand its portfolio for digital products and services, thereby accelerating its digital transformation.

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