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Evolving Seating Experience

Analysis
New Products

Much more than a marketing gimmick, sincere efforts are being put in by OEMs and seat suppliers to transform the overall ‘experience’ of automotive seating

The automotive industry is in a period of evolution, where previously simple components are being enhanced by technology to deliver new functionality. Such is the case with the modern vehicle cockpit; where designers continue to pursue new means of exciting and delighting consumers. No component, no matter how small or simple, is exempt from this eternal drive towards smarter, more luxurious, and more streamlined vehicle interiors.

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