Quoros search for an orginal look

Established European and North American automakers and suppliers are pouring their efforts into China. But Chery’s joint-venture may be the first Chinese manufacturer to have an impact in a market dominated by imported names

China’s newest automaker has the passion of youth and the wisdom of age behind it, and the strategy employed is the same that Toyota used when it created Lexus in 1989. Qoros could be the first Chinese-brand car to make a mark in the west in 2014, but first it will try to conquer young buyers in its home market.