The sentiment surrounding automotive technology at CES 2025 earlier this month was a mix of excitement and caution. Innovations in artificial intelligence (AI), electrification and vehicle autonomy stole the limelight, reimagining mobility and highlighting advancements in both user experience and operational efficiency. Scalable and modular AI, machine learning (ML) and extended reality (XR) applications are being increasingly harnessed to enrich the in-car experience, from content personalization, digital assistant, driver and occupant monitoring to infotainment and wellbeing, autonomous driving and safety.
The sentiment surrounding automotive technology at CES 2025 earlier this month was a mix of excitement and caution. Innovations in artificial intelligence (AI), electrification and vehicle autonomy stole the limelight, reimagining mobility and highlighting advancements in both user experience and operational efficiency. Scalable and modular AI, machine learning (ML) and extended reality (XR) applications are being increasingly harnessed to enrich the in-car experience, from content personalization, digital assistant, driver and occupant monitoring to infotainment and wellbeing, autonomous driving and safety.
The software-defined vehicle was one of the buzzwords at this year's event, which lived up to its promise of being a proving ground for breakthrough mobility technologies and innovations.
The event saw pureplay technology firms and chipmakers increasingly collaborating with automakers and parts suppliers to develop new vehicle software platforms. Amazon announced collaborations with HERE, Honda, Intel and Valeo, while BlackBerry and Microsoft said they are working together to extend QNX Software Development Platform (SDP) 8.0 to Azure.
This report highlights the high-level themes at the show and summarizes the announcement by various companies with key insights from S&P Global analysts who attended the show.