AutoTechInsight
Analysis of the automotive app store market
This report analyzes the evolution of automotive app stores, recent developments and original equipment manufacturer initiatives in this domain, and the future roadmap. It also delves into the in-car app store ecosystem of app developers, associated services providers and technologies, as well as partnerships that are in place today and are likely to happen going forward.
Applications designed specifically for automotive use have become increasingly popular in recent years, as drivers and passengers expect a level of functionality and features that are on par with their smartphones. As smartphone projection platforms such as Android Auto and Apple CarPlay become nearly standard on new vehicles, OEMs seek to decouple the smartphone from vehicle dashboards and deliver a more seamless and embedded digital experience that is optimized for car occupants.
Creating their own app store platforms enables OEMs to develop digital customer touchpoints that allow them to not only capture commission from app developers but also gain access to data on customer’s driving, charging and even spending habits, thus unlocking the underlying monetization potential.
