2024 HMI consumer analysis - Digitizing the cockpit: consumer sentiment towards displays and other outputs

To understand consumer sentiment toward S&P Global Mobility forecast technologies, the Connected Car and Consumer Insights research teams conduct an annual consumer survey in key markets around the world.

Vehicle owners of certain model years are asked a series of questions to gauge their preferred input/output modalities and willingness to pay for specific in-vehicle technology.

S&P Global Mobility analysts can then extract key factors that explain an application’s feature desirability score and how much consumers are willing to pay for it.

The 2024 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding: in-vehicle HMI and overall user experience, feature preferences, willingness to pay for these features.

Survey results showed that most respondents believed that a central touchscreen should be offered as standard. Like last year, a large central stack display paired with an instrument cluster display was the least preferred interior design. However, the instrument cluster display emerged as the most preferred output method to view vehicle and driving status and safety system information. Nearly half of global respondents preferred having a touchscreen along with a few buttons and knobs. Three out of four respondents preferred Bluetooth to make phone calls and stream audio.