Head-up display (HUD) systems - market and technology trends

The automotive HUD market today is largely driven by technological advancements that reduce production costs and an ever-growing demand for autonomous and driver-assistance features. Simple autonomous feature add-ons in vehicles are directly linked to trends such as better speech recognition, an increasing number of in-vehicle displays and the reintroduction of HUDs, among others. As HUD development costs continue to decrease and the size of the HUD system continues to shrink, the technology is being increasingly adopted into volume vehicle platforms.

With the industry now actively moving toward augmented reality (AR)-based HUDs that add a whole layer of safety-pertinent information, infotainment content and contextual overlays, HUDs have high stakes in addressing driver distraction issues, prompting more original equipment manufacturers to incorporate HUDs into their lineups to comply with safety regulations. Additionally, the growing demand for more intuitive, interactive and personalized in-vehicle displays is also driving the adoption of AR-based HUDs, thanks to their ability to seamlessly integrate physical and digital information.

This report seeks to provide:

• A detailed understanding of automotive HUD technologies.
• An in-depth global and regional demand outlook.
• Insights into the HUD supply chain and core market drivers.
• Highlights on consumer preferences toward HUDs.