ADAS: From optional to essential technologies throughout the vehicle

This report examines the evolution of advanced driver assistance system (ADAS) technologies and their impact on the automotive industry across 11 vehicle domains.

Major automakers are investing in ADAS technologies for enhanced safety and full autonomy. Chassis and suspension systems are also evolving to accommodate ADAS, automation and electrification. The integration of ADAS and 5G is further driving vehicle connectivity innovation and increasing cybersecurity demand. Automotive interiors are adopting driver monitoring systems (DMS) and occupant monitoring systems (OMS) owing to regulations and automation.

S&P Global Mobility’s consumer surveys confirm that drivers value ADAS features and safety ratings, preferring them in a bundled package.