2023 HMI consumer analysis - Digitizing the cockpit: consumer sentiment towards displays and other outputs

To understand consumer sentiment toward S&P Global Mobility forecast technologies, the Connected Car and Consumer Insights research teams conduct an annual consumer survey in key markets around the world. By asking vehicle owners of certain model years a series of questions to gauge preferred input/output modalities and willingness to pay for specific in-vehicle technology, S&P Global Mobility analysts can extract key factors that explain an application’s feature desirability score and how much consumers are willing to pay for it.

The 2023 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed that, like last year, the multi-display module remained the most preferable interior design among respondents. There was an increase compared with the previous year in respondents who have experienced a head-up display, and 65% of global respondents agreed on the importance of maintaining the instrument cluster display, even when they have a head-up display (HUD). The survey also confirmed the trend that most respondents prefer the center stack display (CSD) for a wide range of functions, except for traditional vehicle and driving status content functions, where instrument clusters continue to lead the way.