2023 HMI consumer analysis - Which features are worth the money? Consumers weigh in on HMI tech

To understand consumer sentiment toward S&P Global Mobility forecast technologies, the Connected Car and Consumer Insights research teams conduct an annual consumer survey in key markets around the world. By asking vehicle owners of certain model years a series of questions to gauge preferred input/output modalities and willingness to pay for specific in-vehicle technology, S&P Global Mobility analysts can extract key factors that explain an application’s feature desirability score and how much consumers are willing to pay for it.

The 2023 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed that touchscreens are the most experienced and desired features, likely due to their increasing popularity. The desirability of in-vehicle features closely aligns with their actual experience. However, the wireless charger and side camera mirror stood out, as most respondents expressed a high level of desirability for them. Additionally, rear-seat entertainment emerged as the feature that most global respondents were more open to paying extra for, while the branded audio system had the highest average price that respondents were willing to pay.