AutoTechInsight
2023 E-Mobility consumer analysis - Electric vehicle ownership and intention
The 2023 E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric vehicles (EVs) and hybrid vehicles to understand consumer sentiment around EV/hybrid buying decisions, charging preferences and willingness to pay, as well as general interest in the respective technologies. Openness to purchasing a hybrid vehicle or an EV has decreased slightly compared with the previous year, particularly for EVs. Tesla remains the most associated brand with EVs. High vehicle prices are the biggest barrier to purchasing an EV or a hybrid vehicle, even though combustion vehicle prices have risen as well, owing to inflation and the rising cost of raw materials.
To understand consumer sentiment toward S&P Global Mobility forecast technologies, the Battery, Charging and Consumer Insights research teams conduct an annual consumer survey in key markets around the world. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, analysts are able to develop indices related to consumer confidence and willingness to pay.
The 2023 E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric vehicles (EVs) and hybrid vehicles to understand consumer sentiment around EV/hybrid buying decisions, charging preferences and willingness to pay, as well as general interest in the respective technologies. Openness to purchasing a hybrid vehicle or an EV has decreased slightly compared with the previous year, particularly for EVs. Tesla remains the most associated brand with EVs. High vehicle prices are the biggest barrier to purchasing an EV or a hybrid vehicle, even though combustion vehicle prices have risen as well, owing to inflation and the rising cost of raw materials.
