AutoTechInsight
Monetization potential of connected-car data and services
As the traditional automotive players seek to transition from hardware to software-as-a-service (SaaS) and subscription businesses, there are new opportunities to be tapped for original equipment manufacturers, parts suppliers, data aggregators, insurance companies, technology players, aftermarket companies, infrastructure providers and even governments.
−Connected cars generate a lot of data, and monetization of this data has become one of the most promising profit pools across the industry.
−The automotive industry today is in a state where always-connected, software-defined vehicles are constantly exchanging data, updating in real-time over the air (OTA), and adapting to changing road and traffic conditions. The mobility ecosystem is increasingly employing big-data analytics to gather actionable insights on customer behavior, understand product performance and gain competitive advantages.
−As the traditional automotive players seek to transition from hardware to software-as-a-service (SaaS) and subscription businesses, there are new opportunities to be tapped for OEMs, parts suppliers, data aggregators, insurance companies, technology startups, cloud operators, aftermarket companies, infrastructure providers and even governments.
−As cars transform into rolling data repositories, lingering concerns over data privacy and security are beginning to hinder the full potential of automotive data monetization.
This report seeks to:
−Explore the growth of connected-car data and services and the many associated revenue streams
−Provide a detailed overview of how telematics-driven services are evolving and how key mobility stakeholders are placed in this value chain
Analyze the key impediments to the growth of data monetization — concerns around data privacy and security and the many nuances of conforming with regional data regulations
