As automakers near the end of hardware evolution, the automotive industry is beginning to see a rush of Software-Defined Vehicles (SDV) press releases from manufacturers. They recognise that SDV gives them access to a new revenue stream, lowers the cost of development, and most significantly, allows vehicles to change over the course of their lives. This means better apps & connection, real-time app updates, increased safety & sustainability, etc.--all in the interest of enhancing the driving experience.
The software-defined vehicles are positioned to significantly alter the automotive industry thanks to their connection, cutting-edge driver safety technologies, and consumer-centric mindset. Consequently, in the upcoming years, the software will play a bigger role in vehicle design and development.
The SDV evaluation report from S&P Global Mobility provides a marketing-focused assessment of the OEMs' capacity building and development readiness for SDV. It includes both well-known OEMs and recently established OEMs for EVs.
The review does not contrast the SDV techniques and tactics employed by various OEMs, or it isn't a ranking or a set of criteria that determines whether an OEM's SDV policies will be successful in the market; instead, it provides a picture of the automaker's current position with regard to its internal capability-building objectives, product, software strategy, and financials. To sum up, the assessment is a grading system that effectively establishes if all contemporary passenger and commercial vehicles and new EV startup companies are SDV-ready.
This study is presented as a 'PowerPoint' presentation deck for the benefit of the reader, and it includes helpful infographics and a summary of quantitative software-defined vehicles data.
Following are the main analytical themes covered in the report:
The panorama of software R&D growth and opportunities
OEMs product profiles and technological plans (70 OEMs – matured and startups EV companies)
SDV evaluation companies’ profiles and its SDV development perspective
Audience of this report:
Key benefits:
This study can be used by strategists, marketers, buyers, and planners to:
Report Table of Contents