To understand consumer sentiment toward IHS Markit forecast technologies, the Battery, Charging, and Consumer Insights research teams conduct an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/electric vehicle (EV) owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to pay to be factored into component forecasts.
The 2022 IHS Markit E-Mobility Consumer Survey asked nearly 8,000 participants around the world questions regarding electric and hybrid vehicles to understand consumer sentiment around electric/hybrid buying decisions, charging preferences, willingness to pay, and general interest in the respective technologies. Results showed most respondents believed that the existing charging infrastructure was insufficient for their charging needs, and the prospect of workplace charging was less impactful on the likelihood to purchase compared with 2021 data. Respondents were interested in bidirectional charging and implementing vehicle-to-grid (V2G) technology for cost savings, but were only willing to pay the lowest-price tier to have a charging station installed in their home.