To understand consumer sentiment toward IHS Markit (now part of S&P Global) forecast technologies, the Battery, Charging, and Consumer Insights research teams conduct an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, analysts are able to develop indices related to consumer confidence and willingness to pay that are then factored into component forecasts.
The 2022 IHS Markit E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric and hybrid vehicles to understand consumer sentiment around electric/hybrid buying decisions, charging preferences, and willingness to pay, and general interest in the respective technologies. Results showed a decrease in openness to purchasing an electric or hybrid vehicle among intenders. Results showed respondents found pricing and charging availability as key barriers to purchase, and many did not believe the charging infrastructure was sufficient in their region. Overall, respondents indicated a decreased optimism for electric vehicle (EV) technology compared with 2021 data.