To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility and Consumer Insights research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to pay that are then factored into the E-Mobility Forecasts.
The 2021 IHS Markit E-Mobility Consumer Survey asked more than 8,000 participants around the world questions regarding electric and hybrid vehicles to understand consumer sentiment toward electric/hybrid buying decisions, charging preferences and willingness to pay, and general interest in the respective technologies. Results showed respondents found pricing and charging availability as key barriers to purchase, and many did not believe the charging infrastructure was sufficient in their region. Overall, respondents indicated increased optimism for electric vehicle (EV) technology, which is an improvement from the 2019 survey.