To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car and Vehicle Experience research team conducts an annual consumer survey in key markets around the world. By asking vehicle owners of certain model years a series of questions to gauge preferred input/output modalities and willingness to pay for specific in-vehicle technology, IHS Markit analysts are able to extract key factors that explain an application’s feature desirability score and how much consumers are willing to pay for it.
The 2022 IHS Markit HMI Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle human-machine interface (HMI) and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed wireless charging to be the most desired feature when considering their next vehicle but was most often found to be the feature respondents were willing to pay the lowest price point globally. In contrast, rear-seat entertainment was the least desired but had the highest percentage of global respondents willing to pay extra for it and the second-highest price point globally. In general, a large majority of respondents believed all features should be built into the cost of the vehicle.